J.P. Brooks is the Chief Revenue Officer at Fitment Group. He’s spent over 15 years in the automotive aftermarket with a focus on the tire and wheel industry. J.P. has worked on many levels within this industry, including software sales, business development, partnership, management, and product development.

J.P. lives in Duluth, Minnesota with his wife and daughter. He enjoys spending as much time outdoors with his family as the weather permits.

In this episode…

The tire industry has traditionally been slow to adopt new technology. But how can new data tools benefit your business? 

There are many advantages: stocking the right tire sizes and brand models, retail price analysis, and e-commerce strategies. With a stronger online presence, customers are more likely to walk in the door. And if they’re walking in the door — you better make sure you have the product they need at the right price. So, how do you get started?

In this episode of the Gain Traction Podcast, Mike Edge is joined by J.P. to talk about modern data solutions for your business. J.P. describes the evolution of Fitment Group, the tools they provide that can benefit your customers, and why it’s important to stay up to date with new technology.

Here’s a glimpse of what you’ll learn: 

• J.P. Brooks describes how Fitment Group evolved into the data solution powerhouse it is today
• Why Fitment Group’s methods are simple yet effective 
• Benefits and features that dealers can offer customers using Fitment Group’s tools
• J.P. shares how he got started in the automotive industry
• J.P. names several important influences and mentors during his career
• Fitment Group’s biggest milestones

Resources mentioned in this episode:

• J.P. Brooks on LinkedIn 
• Fitment Group 
• J.P. Brooks’ email: [email protected]
• J.P. Brooks’ phone number: 218-206-3560
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.