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Upfront About the Future of Network TV
This week, executives from major TV networks are in New York to promote their shows to advertisers and the media. Its known as the "upfronts." Advertisers are expected to shell out billions, even as network TV ratings are falling. What's the future of broadcast TV?
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By WNYC
3.9
8686 ratings
This week, executives from major TV networks are in New York to promote their shows to advertisers and the media. Its known as the "upfronts." Advertisers are expected to shell out billions, even as network TV ratings are falling. What's the future of broadcast TV?
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