In the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs turn chaos into charm. From handling urgent client demands to creating surprise-and-delight moments with zero prep time, this is your guide to making it look effortless—no matter what. Because in luxury, magic is often made in the final hour.

In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.
Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.

What you’ll learn in this episode:

• The two dominant trends shaping luxury today (quiet vs ostentatious)

• What high-end clients really want (it’s not just quality)

• The biggest mistakes brands make when trying to “go premium”

• A practical framework to identify your aligned client

• How to build a brand experience that feels luxurious and true to you

If you’ve ever wondered why some clients feel like magic and others feel like a fight—this episode is your roadmap.

👉 Listen now, and share it with someone building their premium brand.

🎙 Lever le voile sur l’upmarket : mon passage dans Marketing Square

J’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Marketing Square pour parler d’un sujet aussi fascinant que redouté : le luxe.

Dans cet épisode, on plonge ensemble dans les coulisses du marché haut de gamme. J’y partage ce que j’aurais aimé savoir avant de me lancer, les vrais codes du luxe, les attentes (parfois surprenantes) de cette clientèle, et surtout, des stratégies concrètes pour construire une offre upmarket qui vous ressemble — sans bullshit, sans jouer un rôle.

💡 Si tu veux élever ton business sans te trahir, tu vas adorer cette conversation.

🎧 Bonne écoute, et si l’épisode t’inspire, pense à le partager ou à laisser 5 étoiles sur ta plateforme préférée !

Your clients can forgive a mistake—but they’ll never forget how you reacted to it.

In this episode, we dive into the art of handling errors with elegance, control, and premium-level professionalism.

🎧 Listen now to learn how to turn slip-ups into trust-building moments.

You say your brand is premium—but would your clients agree?

In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your brand truly belongs in the high-end and luxury space.

No fluff, no surface-level advice—just the clarity you need to refine your positioning, elevate your experience, and finally attract clients who value what you do.

If you're aiming for premium... press play now.

Tired of clients who negotiate, delay, and drain your energy? This episode is for you. Maddy and Alex dive deep into why the middle-class mindset is holding your brand back—and how shifting your positioning can attract high-end clients who pay more, expect less, and trust faster.

You’ll learn:
✔️ The 3 toxic behaviors of middle-market clients
✔️ What high-budget buyers really look for
✔️ How to stop sounding “affordable” and start commanding respect
✔️ The subtle signs that scream “not premium”—and how to fix them

It’s time to stop playing small and start acting like the brand luxury clients are already searching for.

👉 Ready to upgrade? Hit play.

How to Make Your Brand Instantly Recognizable

Description:
What makes a brand truly unforgettable? Think of Louboutin’s red soles, Tiffany’s blue box, or Hermès’ orange packaging. These aren’t just details—they are brand signatures that create instant recognition.

In this episode of Upgrade to Luxury, we break down how to craft a signature that makes your brand stand out effortlessly.

You’ll learn:
✔️ The 4 types of brand signatures and how to use them
✔️ Why consistency is more powerful than creativity
✔️ How luxury brands turn small details into billion-dollar assets
✔️ A simple 3-step process to create your own brand signature

If your brand disappeared tomorrow, would people remember it? If not, it’s time to create something unforgettable.

🎧 Listen now!

Should you pay for referrals? Should you expect a commission when you recommend someone? In this episode of Upgrade to Luxury, we dive into the debate around referral commissions and whether they truly bring value or just create an endless bidding war.

We explore:
✔️ The hidden risks of commission-based referrals
✔️ Why money isn’t always the best incentive
✔️ How luxury brands build exclusive referral networks
✔️ The best strategies to handle referrals without losing trust

If you want to attract high-budget clients while maintaining strong relationships, this episode is for you. Tune in now!

Podcast Description for Spotify:

How to Impress High-End Clients (Without Just Spending More Money)

How do you impress someone who already has everything? The answer isn’t in price—it’s in thoughtfulness, personalization, and creating moments money can’t buy.

In this episode of Upgrade to Luxury, Maddy and Alex dive into the real secret to wowing wealthy clients, without endlessly increasing your budget.

You’ll learn:
✔️ Why luxury clients value experiences over material gifts
✔️ How top luxury brands like Four Seasons and Ritz-Carlton master personalization
✔️ Simple, low-cost strategies to impress clients in meaningful ways
✔️ How to anticipate needs and handle last-minute changes like a pro

It’s not about spending more—it’s about paying attention.

🎧 Listen now to discover how to create unforgettable experiences for high-budget clients!

Network or Online Presence: Which One Will Get You Luxury Clients?

In this episode of UPGRADE TO LUXURY, Maddy and Alex break down one of the biggest questions for entrepreneurs aiming to attract high-budget clients:

📌 Do you need a strong network, or can a powerful online presence be enough?

The answer? It depends on YOU.

💼 Some luxury brands thrive purely on word-of-mouth and private connections.
📱 Others, like Jacquemus, have built empires through social media presence alone.
📊 And according to McKinsey, 70% of luxury purchases are influenced by online touchpoints—but Bain & Co. reports that 50% of ultra-wealthy clients prefer personal referrals.

In this episode, we cover:
✔️ Key questions to determine whether networking or online presence is your best move
✔️ Real-life examples of businesses that succeed with either strategy
✔️ Practical steps to leverage both approaches to attract premium clients

🎯 Whether you’re more comfortable shaking hands at VIP events or posting content online, this episode will help you choose the strategy that works best for you.

🎧 Listen now and start building your high-end client pipeline! 🚀