Women form a huge core of the tourism and events workforce. Yet many women still try to be more like men to prove themselves in the workplace. Is it time to challenge long-held beliefs that tend to diminish the way women's brains work?

Dr Tracy Packiam Alloway is an award-winning psychologist, professor and TEDx speaker who has dedicated her career to researching female brain science. On the speaker circuit, she works with Fortune 500 companies and women’s organizations like the National Association of Women Business Owners.  Her research has been published in Forbes, Bloomberg and the New York Times and is a regular blogger for Psychology Today and The Huffington Post.

Her latest book is Think Like a Girl.

Quotes From Episode

"Interestingly, a lot of the women leaders that I had a chance to speak with... often have the misperception that they have to be this very transactional, masculine, even aggressive type of leader to be perceived as a good leader."

"A simple tip that I talk about in the book is to put your hand in a bucket of ice (which) introduces a physical stress to your system... And what this does, is it switches your decision-making from the emotional, the hot decision making center of your brain, the amygdala...and this frees up your rational decision-making center, your prefrontal cortex, to weigh out different options."

-Dr Tracy Packiam Alloway

Don't miss:
-How non-verbal miscommunication between genders can cost you a big business deal
-How women trying to compete with men can backfire
-Understanding the functional gender differences in our brains
-Are women's decisions really driven more by emotions?
-How a math exercise and a pencil can also switch your brain
-How women process risk vs payoffs
-Leadership is a style, not a trait

Dr Tracy's book:
Think Like a Girl: 10 Unique Strengths of a Woman’s Brain and How to Make Them Work for You

Connect with Dr Tracy Packiam Alloway:
Facebook: Tracy P Alloway
Instagram: @drtracyalloway
Website: www.tracyalloway.com
Twitter: @Drtracyalloway

Dr Tracy's new app launching soon: Brappy

Connect with Adelaine:
Email: [email protected]

Clubhouse has announced it will be available to Android users worldwide starting this week, after being iPhone-exclusive for more than a year. How can business tourism and event planners get the most out of it?

Rod Vowell is the Director of Operations at Huddle Agency and founder of the Clubhouse rooms Events Australia and Sustainable Events. He is passionate about creativity, technology and sustainability as the core values of his company. He has spent countless hours in Clubhouse and organised a number of client events on the platform.

Quotes From Episode

"I had the fear of missing out when I first started on it. In my first week, I was on it from dawn to dusk...but I found my niche with sustainability, with virtual events, with tech on there."

"On the incentives side, I think you've got a really big opportunity here....If you're in New Zealand, be the first person on Clubhouse to bungee whilst on Clubhouse...there's nothing stopping you from doing it."

-Rod Vowell

Don't miss:
-What is Clubhouse and why it's a big deal
-How professionals are meeting and networking on Clubhouse
-How Android users will change the app's algorithm
-The FOMO is real on Clubhouse
-How incentive planners, venues and destination bureaus can use the app
-A successful plan for using Clubhouse without losing your sanity

Rod's Clubhouse Rooms:
Sustainable Events
Events Australia

Rod also recommends:
Clubhouse Event Pros

Some of Rod's favourite productivity tools:
iTranslate
Twitch

Connect with Rod Vowell:
LinkedIn
Instagram
Clubhouse: @rodvowell
www.huddle-agency.com.au

Connect with Adelaine:
Email: [email protected]

It sounds too good to be true that AI (Artificial Intelligence) can write your content marketing for you. This can be a godsend for small business owners and solopreneurs who are fully aware that visibility is a key part of what builds the know, like and trust factor... but often struggle making the time to create that content.

Suzette Bailey is the CEO and Co-Founder of SimpleMarketing.AI and CEO of Sensory7. Although a bioscience graduate who built a successful multi-million dollar Australian IT company,  she found herself struggling when she tried to start a small business. That's when she found her opportunity to fill a market gap helping startups to create content using AI.

Quotes From Episode

"The first reaction (I often get about AI is) that fear factor. But I cut through that by actually getting them to understand and aligning it with the way they work... And then once they start to think of it from that perspective, it doesn't seem so scary anymore."

"AI is the future. We can stick our head in the sand and think it's not going to come... but it is. We already find that it's part of our lives, even if we don't want it to be. And I think part of it is about embracing it and finding out how it can be used well as opposed to trying to deny it, because I think ultimately that's when people can use it unethically without you knowing."

-Suzette Bailey

Don't miss:
-How AI is part of everyday life and you may not even know it
-How Suzette's business idea was born from growing big to small
-What AI can and can't do for your content marketing (but it can do heaps!)
-AI's Got Talent but can it sing?
-Ethical considerations of using AI
-What AI creators are working on to make your work life even more efficient and futurstic

Simple Marketing's website:
simplemarketing.ai

Suzette's recommended AI for creating video:
Vidnami.com

Connect with Suzette Bailey:
LinkedIn
Clubhouse: @suzettebailey

Connect with Adelaine:
Email: [email protected]

What if the whole purpose of your events is to educate people in another country but the borders are still closed or conditions on the ground are still untenable? For Fama Ndiaye, the mission remains and the only way forward is to learn to live with Covid.

Fama is the co-founder of Kbeautycon and CEO of Kworld Media. She had plans to launch events around the planet, educating people about Korean beauty secrets, a world she felt was often poorly understood. She reveals her passion for other cultures to appreciate and benefit from the Korean philosophy and study of skincare.

Quotes From Episode

"A lot of people thought that Korean beauty is not for women of colour, period. (That) it's just for white women or Asian women. And I wanted to break that stereotype because it really is all about your skin type."

"A lot of people still don't understand why Kbeauty is so special. In the US there is a big emphasis on makeup (styles). In France, they like natural-looking makeup. The South Korean approach focuses everything on your skin. Your goal is to have perfect skin."

-Fama Ndiaye

Don't miss:
-Fama's international journey that landed her in South Korea
-How South Korean and African cultures are similar
-Why you don't have to follow Korea's famous 10 step skincare routine too closely
-Understanding the little things that make a big difference in Korean skincare philosophy
-The mission to educate the world about Kbeauty through events

Fama's favourite Korean brands:
Real Barrier
Urang

Korean beauty website:
miirobeauty.com

Fama's recommended web resource for an introduction to Korean skincare:
peachandlily.com

Connect with Fama:
Instagram: famaworldvlog
Email: [email protected]

Connect with Adelaine:
Email: [email protected]

Alexandria's new app for event planners:
Little Black Book Series

Documentaries mentioned:
Chasing Coral
Seaspiracy

Alexandria's top book and documentaries recommendations on sustainability:
https://blackbookseries.com/world-aquatic-animal-day/

Connect with Alexandria:
LinkedIn

Connect with Adelaine:
Email: [email protected]

More than 70% of people fear public speaking more than death, according to the US National Institute of Mental Health. But what is also true is that public speaking or presenting can  boost your reputation and open new opportunities for your life and career.

Sam Cawthorn has mastered this art and trained thousands as an international speaker on leadership and public speaking. He is the CEO and founder of Speakers Institute and Speakers Tribe. He is also both a Young Australian Of The Year and Edupreneur of the Year. His new book is People Follow People: The Twelve Characteristics of an Influential Leader.

This is the final of a two-part interview on leadership with Sam.

Quotes From Episode

"Nervousness and excitement is exactly the same biological feeling. The only difference is your breathing. So if you breathe shallow, you're nervous. If you breathe deep, then you're excited. So the bottom line is, change your breathing."

"But my wife, she looks at me and she says, 'Sam, I'm not feeling it'. Do you think I'm going to buy that washing machine? No chance at all. So ultimately as influencers, we are in the business of emotion."

-Sam Cawthorn

Don't miss:
-How Sam turned a personally devastating event into a career with a message
-The choice to bounce forward rather than bounce back
-How the fear of public speaking is actually an act of selfishness
-What the most popular Ted Talks have in common
-Where to find opportunities to speak

Sam's new book:
People Follow People

Connect with Sam Cawthorn and find his resources:
www.samcawthorn.com

Most of the other books mentioned:
Storyshowing by Sam Cawthorn
Think and Grow Rich by Napolean Hill
The Alchemist by Paulo Coelho
Rich Dad, Poor Dad by Robert Kiyosaki
The Five People You Meet in Heaven by Mitch Albom
Outliers by Malcolm Gladwell
The Tipping Point by Malcolm Gladwell
Talk Like Ted by Carmine Gallo

Connect with Upon Arrival:
Email: [email protected]

As lockdowns ease, a new crop of Generation Zers is joining the workforce without office skills. Yet research* shows 76% of this group expect to receive a promotion within their first year of employment.

Sam Cawthorn is an international speaker on leadership and public speaking. He is the CEO and founder of Speakers Institute and Speakers Tribe. He is also both a Young Australian Of The Year and Edupreneur of the Year. His new book is People Follow People: The Twelve Characteristics of an Influential Leader.

This is part one of a two-part interview on leadership with Sam.

Quotes From Episode

"These are people that have grown up with a device in their hand and the way they can innovate into the workforce is going to be pivotal. I believe in the next three to five years, every single part of our personal and professional lives will have AI incorporated in some way, shape or form. So the more that we actually employ these younger generations, they can help,  push the company towards a digital environment moving forward."

"Ultimately people follow people. It is time for people to be recognized because if you're not building your profile then someone else in your industry is and ultimately, before you know it, everyone's now going to listen to them rather than you. And they might not even have as many skills as you, but they were bold enough to build their own profile."

-Sam Cawthorn

Don't miss:
-What the post-Covid Gen Z workforce need from employers to thrive at work
-How Artificial Intelligence will be the new competitive advantage
-How to earn loyalty from your Gen Z workers
-Beware the leader that only has charisma
-The profile economy and why it's not negotiable in today's marketplace

*Research from The Ultimate Guide to Generation Z in the Workplace by Inside Out Development

Sam's new book:
People Follow People

Connect with Sam Cawthorn:
www.samcawthorn.com

Connect with Upon Arrival:
Email: [email protected]

Websites are often neglected for new content and this could be costing you visitors and clients. Don't make the mistake of putting all your energy into social media and ignoring your online storefront. There are free tools to help you get more visibility in front of your target audience.

Doreen Brown is the owner of Let's Get Visible, specialising in website optimisation and SEO or Search Engine Optimisation. She is passionate about educating small business owners and nonprofits -who usually don't have the budget for big agencies -about getting the best results from their websites.

 Quotes From Episode

"Search engine optimization has evolved. It's not about the number of keywords that you have ranking on page one, position one. It's (about) how valuable your information and your content is and matching that with user intent."

"What happens is organizations and businesses will be fixated on this particular keyword that they want to rank number one for. But there's other low hanging fruit that they could be optimizing for and they're missing out on."

-Doreen Brown

Don't miss:
-Doreen's website learnings as she started her own business
-You've launched a website. Why is no one visiting?
-How Google's algorithms have changed over time
-Why being ranked No.1 on Google's first page in a keyword search isn't important anymore
-Optimising for video content

Some of the tools and apps mentioned:
Google Trends
Google Analytics
Google Search Console
Answer The Public
Hot Jar

Connect with Doreen Brown:
Email: [email protected]
Facebook: Let's Get Visible with Doreen Brown
Podcast: Let's Get Visible
www.letsgetvisible.com.au

Connect with Upon Arrival:
Email: [email protected]

Animals can teach us a few things about how teams work and how to bring out the best in people. This is a fascinating area of study demonstrated through the Katherine Outback Experience, a show developed from years in the Australian outback by entertainer Tom Curtain.

Tom specialises in breaking in horses and working dogs that others have found difficult to train. By studying their personalities, Tom works out the secret to getting the best out of each animal and applies the same principles to his team. The lessons make a unique show for corporate events that want a show involving horses, a singer-songwriter and ideas for better team building. Tom has won multiple awards in Australian tourism and for his country music.

 Quotes From Episode

"I just think if bosses are aware of how (staff) are feeling, what they could have gone through and even just being an ear or even if colleagues could read other people (and) be a bit more in tune with their body language, the team environment could really click into gear and become more efficient instead of everyone sitting back and doing enough to get by and watching the clock."

"(The horses) all had different personalities and it's just from getting smashed, bitten, kicked, run over, stomped, bucked off, bolting horses. So I'm very lucky to be here, to be honest, but each time I got hurt or injured, I'd try to remember what the horse was doing. It's like a jigsaw puzzle and I'm still trying to piece it together but I think that's just half the challenge."

-Tom Curtain

Don't miss:
-Transforming the way we break in horses for a kinder and more effective outcome
-How observing animals taught Tom ways to get the best out of people
-The journey from difficult business days to having high impact
-Giving back to Australia's rural communities
-What corporates can learn from the Katherine Outback Experience

Never Never Land won  CMAA Golden Guitar Awards' Heritage Song of the Year in 2018. Music used with permission from Tom Curtain

Authors mentioned:
Russell Brunson
Gary Vaynerchuk

Never Never Land official music video:
https://www.youtube.com/watch?v=F50bRC77nYE

Connect with Tom Curtain :
[email protected]
Facebook: TomCurtainMusic
IG: Tom Curtain Official
www.tomcurtain.com.au

Connect with Upon Arrival:
Email: [email protected]
 

Running your own company while managing a young family can teach habits that will serve you well into the future. Structure, discipline, flexibility and kindness to self all play a harmonious role for a successful life that might seem otherwise impossible.

Nicole Santer is the founder of event agency Extraordinary Events and the creator of EventBuzz360, a digital platform connecting buyers and suppliers, with another platform being hatched. She has organised large-scale events such as LinkedIn, Harvey Norman and Amazon. Nicole shares tips for young entrepreneurs, her observations of changing trends in the industry, and how she's successfully juggled the roles of CEO and being a mum to two young kids.

Quotes From Episode

"Sometimes you have to take that kind of leap of faith in yourself and go, you know, I think I'm going to be good at this... I think that's the thing for entrepreneurs and especially female entrepreneurs. They never believe that they can do it."

"iIf you go back 20 years ago, what we did as entrepreneurs is to create our businesses and then go and find the customers. Now it's go find the customers, then build it. It's a whole different game."

-Nicole Santer

Don't miss:
-Nicole's success at scoring large-scale event business
-How business is won today (it's not just networking)
-A new platform connecting buyers and suppliers in events
-The juggle is real - life between trips to the airport and the pediatrician.
-Why WFH (Work From Home) needs the same kind of schedule you would give a baby.


Recommendations:
Catch of the Decade: How to Launch, Build and Sell a Digital Business
by Gabby Leibovich & Hezi Leibovich

How to Build an Online Business: Australia's Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business
by Bernadette Schwerdt

Connect with Nicole Santer:
LinkedIn
EventBuzz360

Connect with Upon Arrival:
Email: [email protected]