US Cannabis: A Generational Wealth Opportunity

In this episode, Jonathan Rubin discusses:
• Phyto Partners and what they do
• Outside industry examples of building a unique selling point (USP) and driving margins
• Trulieve’s current market strategy
• The Florida cannabis market
• How VC works in the cannabis space
• The benefit differences that retail and institutional investors receive

Phyto Partners is a venture capital firm that invests in the cannabis industry.

Get in touch with Jon Rubin on Twitter @Jonnyrubin10

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