"Confusion is the number one enemy of every business."

Connect with Wes Gay

https://www.wesgay.com/

Wes on https://www.linkedin.com/in/wesgay

Wes on https://www.instagram.com/wesgay

Connect with Jody

www.jodymaberry.com

About Jody - https://jodymaberry.com/about-jody-maberry/

Instagram - https://www.instagram.com/sugarjmaberry

LinkedIn - https://www.linkedin.com/in/jodymaberry/

Facebook - https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Notable Moments:

00:01:24 – Why confusion is the #1 enemy of business

00:04:36 – Example of how to introduce yourself with a problem-first approach

00:06:02 – Why Wes keeps his website extremely simple and intentional

00:10:09 – What a framework actually is and why it matters

00:12:21 – Using identity-based compliments to uncover your strengths

00:14:52 – How to use AI and testing to build your first framework

00:18:52 – Your framework is just a vehicle to deliver results

00:22:08 – Real examples of effective frameworks Wes uses

00:25:07 – “Thin to win”: Why less is more in your framework

00:27:14 – The Tim Ferriss example of hyper-specific focus

00:30:24 – Creating a framework that becomes what you’re known for

Wes Gay helps brands find the right words to grow their business, and in this episode, he explains how to transform your expertise into a powerful framework. From identifying your strengths to testing your ideas, Wes shares how clarity can become your most valuable asset. If you're a solopreneur, a retiring executive, or someone seeking to clarify your message, this conversation will show you how to turn what you know into a business that works.

Read the blog for more from this episode.