How organising your content can keep customers coming back

Have you heard about content clusters?

They're all about strategic internal linking.

Creating little groups of content around a key topic.

You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site.

Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed.

Sounds good right?

But where do you start?

And if your existing content is currently the blog equivalent of a hoarders boudoir, how do you organise your content into clusters?

Today we'll answer these questions and many more.

Tune in to learn:

• What content clusters are
• What the benefits of using content clusters are
• How to choose your cluster topics
• Must-haves for your content clusters
• Common mistakes to avoid
• How to measure the effectiveness of content clusters, and where you can gather these metrics
• How Google's recent content update impacts content clusters
• What to do if you already have a blog packed with content
• Marion's top content cluster tip

Useful resources:

• Answer the Public
• Clever Copy Chats

Head to episode notes

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