In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica has recently taken on the role of VP of Marketing after spending the bulk of her career dedicated to product marketing. In fact, she credits her time in product marketing as one of the primary reasons she was able to take on the leadership position she currently holds. Today, Jessica and the team at Copper offer the only Google-recommended CRM that helps teams build better relationships to drive lasting revenue. During their chat, Jessica shares how she and a group of individuals at Copper brought their newest product, Wyndy, to market. She explains how ICP research helped to drive the decision to launch a new product, and how she and the team navigated entering a new customer segment with a new product.

Using ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper

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In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

Using ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper

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