Welcome back to the NLP UK Training podcast! Hosted by NLP Trainers Steve Kay and Kali Fraser from NLPUKTraining.com - a leading provider of NLP practitioner and Master Practitioner certification in the UK.

In this episode, Kali and Steve start with what quite a few people consider a dirty word... SELLING. They talk about how selling is often misunderstood, and really, it's not about the product or service you're selling... but actually about understanding and fulfilling the needs of your client.

They cover a variety of topics, from the GROW model and mindset to value propositions and ethics, all wrapped up in how NLP can help make you better at selling.