272: The next time you walk through your favorite matcha cafe, see how you can emulate pieces of it in your online business.

Use the simple menu, with just 4 items, to inspire your offer suite.

Take in the physical space, filled with imperfect pottery and lush plants, to emulate the aesthetic in your next sales page, graphics, or email banner.

Study how the barista shares info, like where the matcha came from (directly from a five-generation Japanese tea farm in Japan - duh!), to tell stories about your business and offers.

And never stop sharing your work - just like this matcha cafe in NYC doesn't stop sharing its simple menu and matcha lore in fear of "being annoying."

If a cafe sells the same thing every day, year after year, decade after decade, why can't you do the same?

This quick episode is meant to inspire you to reimagine how a simple business can become the hottest thing since... well, matcha lattes.

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