In this bonus episode of Ask the Expert, Annie & Leah interview Rob Scheerbarth of Podcast Rocket about his journey of starting a podcast agency with his wife, and how they help brands share their stories and expand their marketing efforts to a world where your ideal clients are already listening. 

Rob Scheerbarth is the Creative Director at Podcast Rocket, the podcasting agency he started with his wife. He’s always loved telling stories and that’s why he originally got involved with video games, because the idea of being able to tell an interactive story was really appealing to him.

Rob first was attempting to create his own video game company, but he then realized that the biggest challenges these brands of businesses were facing, came down to awareness and marketing. So he and his wife ended up as the owners of Podcast Rocket, and they're helping brands tell their stories and reach out to their audience. As Rob is a storyteller at heart, he simplifies it for us and asks: What kind of story do you want to tell?

 
"The main point to consider is that podcasting is part of the marketing efforts that your business or brand is trying to do. And the way that you have to present it is by telling your story and just being real and authentic.”

In this episode, we will cover:

• How marketing has shifted over the years (03:59)
• Understanding the steps of a customer journey (05:05)
• The competing market of blogs vs podcasts (06:25)
• Getting ideas from your clients’ questions (09:32)
• DIY vs outsourcing your podcast (13:31)

Links and Resources

• Rob’s website: podcastrocket.net
• Podcast Rocket on IG: instagram.com/podcastrocket
• Podcast Rocket on Facebook: facebook.com/pg/PodcastRocketNet
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music