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Using Redemption Data to Drive Incremental Revenue
In Episode 25, Loyalty Summit Global Chair David Feldman chats with Len Llaguno from Kyros about actuarial science and how loyalty program managers can use detailed redemption and member behavior data to drive incremental revenue and increase ROI from promotional campaigns.
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By Tommy Danielsen
5
22 ratings
In Episode 25, Loyalty Summit Global Chair David Feldman chats with Len Llaguno from Kyros about actuarial science and how loyalty program managers can use detailed redemption and member behavior data to drive incremental revenue and increase ROI from promotional campaigns.
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