Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep in Europe, they could have avoided the subsequent backlash. Today, Jeremy discusses using research to avoid brand disaster. Show Notes

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• Jeremy King: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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