Cooking up GTM

UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice

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00:00 Intro

01:35 The biggest UTM mistakes companies make

13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments

30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

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