As UX designers, do we really know our audiences, and do we fully appreciate how some might experience things differently to others? What are we doing to design for the broad range of experiences and abilities of our users?

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A quick introduction to the Design Studio Methodology and how I use a version of it to quickly produce wireframes while getting buy-in from the project team and stakeholders – in just a few hours.

I’ll explain the process of designing a 4 and a 1/2 star app. I’ll share our successes and our lessons learnt from the project.

You can’t learn what you already know. In an epic quest to truly uncover customer innovation I share learnings and unlearnings from the early stage of our iPad app project. Goal 1: Unlearn complexity; Goal 2: Relearn simplicity. Why? To deliver on true business innovation – the one that is for the customer.

The GOMS keystroke level model is a simple technique that allows you to quantitatively compare the efficiency of alternative designs. Its powerful, compelling and can be done in a few minutes yet most UX professionals have never heard of it. A 10 minute introduction is all you need to get started.

We have seen a proliferation of sites lately adding social networking buttons to every page of their website. But do users want to share your website with their friends and if so, how do they want to do this? I will share some of our recent usability test findings.

Designing for mobile is challenging. I’ll discuss 5 things which everyone should be considering when they create their mobile strategy, such as “having an app isn’t everything” and “context is everything”. I’ll include some examples of mobile strategies that have been successful and some that have been failures.

Sometimes testing your designs in the lab just isn’t going to cut it. Get out on the streets and test! I’ll share 30+ tips for testing on the streets, cafes and shops. Find out why chocolate is the ultimate lure, why women trump men and why cardboard is your new best friend.

Culture change is hard and it can take a long time. Over the last decade the understanding of how to do usability (properly) has become mainstream. We’re too impatient to wait that long for accessibility and inclusive design to become mainstream as well; after all, isn’t access a fundamental part of the user experience?