UX consultants can be great at giving others advice - but how many of us truly live by what we preach? Sam Ng presents 3 truths and a lie about employing UX in building a software as a service company.

User research, prototyping, and interaction design are some of the stock-in-trade of the modern user experience designer. They're applied to the design of digital contexts in hundreds of projects around the world every day. But less common, and perhaps much more interesting, is the application of those techniques to the design of physical products like the Cargoo.

The Airbus A380 is the flagship aircraft of Qantas. Despite a significant budget being allocated to the design of the in-flight entertainment (IFE) system, it already appears to be outdated and in need of a refresh. Looking to current models of interaction, this presentation discusses the uxd history of the A380 IFE and examines what went wrong and why.

iPhone + Twitter = awesum? Not always sometimes iPhone + Twitter = teh sux. Even though Twitter's API creates a level playing field in the world of iPhone Apps the variety of experiences avialable via iphone applications is seemingly endless. From bare bones read only type functionality to paw friendly touch interfaces for cats. Oliver and James explore twitter on the iphone and mobile user experience design.

Few activities in business follow rigid IT-centric lines of thinking more stringently than the selection of an IT platform as core and fundamental to the company as its reservation and management system. And yet we can still improve these projects by taking a human-centred view of the problem, and designing from the outside in.

Designing the experience for multiple channels is not enough anymore. In order to create a fluid and cohesive experience, we need step back, capture and coordinate the interactions between the different media. In this session, be exposed to the set of tools available for cross-channel design including the Hyperwireframe and Experience Map as holistic visual representations of the overall user experience across locations, time and channels.

User Experience designers and Information Architects are more and more likely to be dealing regularly with the challenges of rich data presentation. This talk examines some approaches to the analysis and presentation of rich data sets on the web. Drawing on the presenter's own direct experiences from large scale projects in the pharmaceutical, educational, aged care and consumer advocacy sectors, it will discuss tools and techniques for synthesising the needs of users and business owners into useful and highly usable interfaces and interactions.

Commercial off the shelf (COTS) products don't often lend themselves to customisation. And when they do, the customisation tends to be driven by feature-level requests. User needs, if they're considered at all, come in a distant last. So to see a COTS product turned into an engine for a user-centric solution is a rare and beautiful thing.

Itsme is an on-going project that aims to design and develop the next generation workstations based on a radically new metaphor called 'Stories and Venues'. This presentation reveals a step by step activity focused on defining and developing both the interaction paradigms for ITSME and its interfaces.

Good content is essential to good user experiences, and to making good information architecture work. I'll highlight two ways to include content quality in the scope of UX: involving content owners in a Delphi-like review of website (or intranet) structure; and delivering practical writing specifications to help subject-matter experts produce useful content - even if they're not natural communicators.