A brief overview of how car makers are either supporting or sabotaging their precious brand image through HMI design.

Design visualisations are information products that communicate how new products or services will work. The way they do this is by showing the new product or service in action, using a combination of text and pictures to tell the story of the future user experience. Design visualisations can stand alone as documents, but are often presented to audiences for the purpose of communication, consultation or (most usefully) design collaboration.

In this talk, Dr Chris Khalil of News Digital Media (NDM) will explain how NDM are using an innovative web/mobile based approach to Cultural Probes (digital scrapbooks) and other research tools, utilising an array of low cost and freely available web and mobile applications such as Tumblr and Facebook.

We need to sell UX but not all organizations have the same level of interest and receptiveness to UX. Some just don't care. What should we know about an organization that will help us sell UX more effectively? What questions should we ask about organizations, its people and its culture? What can we learn from organizations where UX has become part of the DNA? What factors can increase our chances of promoting UX successfully now and in the future? We will tap into more than 10 years of experience in selling UX and share the successes, pitfalls and failures.

In this warts and all case study we'll report on a project to design a multi-touch gestural and tangible user interface for a retail store. How do you design a UI that bridges the physical and the virtual? We will cover the challenges of designing for gestural and tangible users interfaces, including design for 360 degrees and simultaneous control.

To design an interaction you must commit to writing a narrative of human behavior mediated through time and space. Immersive Social Media sites, because they are built on the collective participation of individuals, can only be effectively guided by means of a researched and learned examination of social psychology. It is the interaction and interface designer's job to understand how social media ecosystems are likely to evolve, given the rich power of Ajax and Flex to creative immersive experiences with users.