In this episode, we dive deep into the world of UX research and explore the innovative concept of rhizomatic thinking. We'll discuss the limitations of traditional linear UX models and how rhizomatic thinking, inspired by the interconnectedness of nature, can offer a more comprehensive and effective approach.

• Understanding Rhizomatic Thinking: Discover what rhizomatic thinking is and how it differs from traditional hierarchical structures.
• Beyond Linear Models: Learn how rhizomatic thinking can help us understand complex user journeys that don't follow a straightforward path.
• Iterative Design and Rhizomes: Explore how rhizomatic thinking aligns with the iterative nature of UX design, fostering a more adaptive and responsive approach.
• Rhizomatic Thinking Beyond UX: Discover potential applications of rhizomatic thinking in other fields and the challenges of implementing this approach in a data-driven world.

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This episode explores the six principles outlined in Italo Calvino’s book, Six Memos for the Next Millennium, and how these principles can be applied to UX design.

We also discuss the potential benefits and drawbacks of applying these principles. Then we compare the work of Calvino with that of Umberto Eco, showing how both authors influenced postmodernist aesthetics and argued for a new kind of literature that reflects the complexities of the modern world.

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The episode explore the application of 13th-century philosopher Thomas Aquinas’s ideas to modern-day UX leadership. One key concept discussed is motion, which suggests that change and progress occur when energy or momentum transfers from one entity to another. This is applied to leadership by suggesting that effective leaders transfer their energy and enthusiasm to their teams, inspiring and motivating them towards shared goals. The sources also highlight Aquinas's work in metaphysics and ethics, which emphasise understanding the underlying nature of things and acting in accordance with universal moral principles. These concepts can be applied to UX research by encouraging user-centricity, collaboration, and ethical data collection practices. The sources also provide information on Alessandro Zulberti, a UX researcher who wrote an article exploring these connections between Aquinas's philosophy and modern-day UX leadership.

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Have you ever considered the power of not speaking during a user interview or usability test? Silence, often perceived as mere emptiness, can actually be a UX researcher's most potent tool.

In this episode, we explore The Tacet Technique, inspired by UX Researcher Alessandro Zulberti's article "Silence in usability moderated tests, inspired by John Cage". Just as composer John Cage's 4'33" challenged audiences to experience silence as a composition in itself, we'll examine how strategic pauses can transform the way you gather user insights.

We'll discuss:

• Why silence makes us uncomfortable, and how to reframe that discomfort as an opportunity.
• How intentional silence unlocks richer, more authentic user feedback.
• Practical tips for mastering the Tacet Technique, including using visual cues in your research protocol and embracing non-verbal communication during those crucial silent moments.
• The connection between intentional silence and Maslow's hierarchy of needs, specifically how fulfilling a participant's need for esteem can lead to more valuable research findings.

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