UX Soup

Visualisation and mental rehearsal are training techniques widely used in the sports field to reduce anxiety, build confidence and improve concentration, as well as to overcome potential problems and improve performance. But did you know that these techniques could be used to improve performance in other fields, such as aviation and medicine?

Having deeply studied the topic and applied it when she worked with the All Blacks and the New Zealand Olympic Teams, and then with pilots and air traffic controllers around the world, Dr. Anne Isaac is the ideal person to share her knowledge about visualisation, situation awareness and mental rehearsal.

Send us your ideas for the application of visualisation and mental rehearsal or ask us anything by emailing us at [email protected].

Anne Isaac, PhD on LinkedIn

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Chris and Diana have had plenty of exposure to online selling, especially with Facebook Marketplace. However, Lisa has some qualms about online selling. Join them to find out what they have enjoyed, especially when compared to other secondhand selling platforms and traditional offline methods, and the nuisances that could be ironed out for an even greater experience.

Send us your best, worst or weirdest secondhand shopping experience, or ask us anything, by emailing us at [email protected].

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Our interview with Dr Bryan Reimer continues as he talks with Chris and Diana about the challenges of setting realistic targets to globally reduce auto fatalities, how to support drivers to make better moment-to-moment decisions, continuous driving education, and camera based Driving Monitoring Systems.

Dr Bryan Reimer

SA Research on Self Driving Vehicles

AVT Consortium

Bryan's call for a collaborative mandate in DMS

Questions? Comments? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

New vehicles are increasingly outfitted with advanced technology that is poorly communicated to the consumer and even to the dealer. Chris and Diana sit down with Dr Bryan Reimer from MIT about how mental models of ADAS system designers and users do not overlap. In his opinion -and we at Strategy Analytics agree with him-, we need to work together and we need to use real world data to a greater degree, as they do at the Advanced Vehicle Technology (AVT) Consortium.

Dr Bryan Reimer

SA Research on Self Driving Vehicles

AVT Consortium

A model for naturalistic glance behavior around Tesla Autopilot disengagements

Driver behavior and the use of automation in real-world driving

Questions? Comments? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Join Chris as he takes Diana and Lisa through his journey of a recent and particularly frustrating customer service experience with an internet provider. Trying not to be overly critical, they point out the positive experiences as well as provide recommendations for where someone in charge of the customer experience across different silos could have saved Chris a lot of time and hassle.

Send us your customer service experiences or ask us anything by emailing us at [email protected].

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Lisa welcomes Di O'Neill from Strategy Analytics to the podcast to discuss smart surfaces and fabrics. They discuss use cases in automotive, buildings, and healthcare along with key enablers. In Condensed Soup, they share their favorite uses for smart surfaces.

Di O'Neill at SA

SA research on smart surfaces

Want to talk more about smart surfaces and fabrics? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Chris welcomes Dr. Myra Blanco from the Virginia Tech Transportation Institute to discuss human factors and user experience topics with commercial vehicles, including long-haul trucking, delivery vehicles, and drone delivery. They cover automated delivery vehicles as an equity equalizer, accommodating for "technology immigrants", issues with testing self-driving vehicles, and the role that humans will still play with commercial AV's.

Dr. Myra Blanco at VTTI

SA Research on Self Driving Vehicles

Questions? Comments? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

UX principles are applied nearly everywhere, including sports. From analyzing human performance data, communicating recommendations to athletes and coaches, understanding skill acquisition, and shifting to user (athlete)-centered training, the field of sports science research has exploded thanks in part to the proliferation of performance tracking technology.

Chris welcomes to the podcast Dr. Rob Gray from Arizona State University and The Perception & Action Podcast to discuss how human performance research is changing the world of sports.

Dr. Rob Gray on LinkedIn

Perception & Action Podcast

Question or comments? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Banking has changed enormously over the past decade. With online banks and apps that can do almost anything, how well do they meet user needs? How is the banking experience differ between the US and Europe? In Condensed Soup, Chris, Lisa, and Diana discuss their best or worst banking experience.

Want to share your opinion on the user experience of banking and banking apps? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice

Icons are all around us in our personal computers and electronic devices to represent functions that we use daily, such as saving a document or attaching a file to an email. The first versions of these icons were created using metaphors or analogies related to the ways the tasks were previously performed, to ease the transition into a more digital framework.

However, many of these initial versions could now be replaced to resonate better with current generations of digital users, but why isn't evolving or replacing icons a simple task? How can we ensure that new versions land well with both younger and older generations? Are we getting into an era in which everything is so digital, ethereal, and abstract that it is not possible to create easily recognisable icons?

Lisa, Chris, and Diana reflect on this challenging topic that impacts us all. In Condensed Soup, they discuss their favourite or most interesting icon they have come across.

Want to share your opinion on icons that should or shouldn't have been replaced? Email us at [email protected]

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice