Values-First Marketing

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.

This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.

We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.

01:32 How to master a brand’s voice

08:58 What is the role of copywriting in branding?

11:00 Finding the right copywriter for branding and messaging

13:51 The branding process for a team member to understand your authentic voice

18:45 Strategies to connect to a brand emotionally

22:30 Copywriting tips to convey brand identity

EPISODES AND LINKS MENTIONED:

• “Do You Really Need To Hire A Copywriter In Your Business?”
• Check out this case study where I helped a client make $6000 from just a 1-hour session.

This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter GDocs too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Copywriting becomes so much easier once you have done this one thing…

And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do. 

Understanding the importance of brand strategy is a natural prerequisite to copywriting. That’s why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.

This episode uncovers how you can show up online authentically and the strategy behind it all. We’re getting brand strategists’ takes on how they integrate this and help their clients show up true to themselves. 

I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That’s where we overlap. Today, we’ll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!

0:01:30 - Brand strategy as a prerequisite to effective copywriting

0:03:00 - Brand authenticity—and how it evolves as the business grows

0:05:00 - The "cold leads first" approach to testing brand effectiveness

0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact

0:12:00 - Aligning brand messaging with the target audience's preferences and values

0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aesthetics

EPISODES AND LINKS MENTIONED:

• The cold leads approach from Jasmine Haitalani of High Flier Powerhouse
• Fabi Paolini on speaking to doers vs thinkers
• Tiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.
• My blog about pain point marketing (and how to do it differently and still effectively).
• Connect with the rest of the contributors in the blog!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

This is how one power hour copywriting session turned into $6,000 from effective email campaigns!

It’s no secret that crafting effective email campaigns is a skill that can transform your business. This case study will demonstrate how expertly written emails with a well-thought-out strategy effectively converted readers. My client, who canceled event last year from lack of ticket sales, witnessed an astonishing 12.6x ROI - from early bird sales alone! - by focusing on targeted email content!

1:10: How the early bird sales outperformed the previous year
1:50: Details about the power hour sessions and the benefits, including immediate ROI from the first session and long-term planning for the next four months.
3:00: How we got a 12.6x return on investment from the first session alone.
4:21: Client's testimonial on learning tips about emails and the value of observing the copywriter's process.
4:51: Benefits of the power hour sessions, including immediate feedback, adjustments, and skill development for the client.
5:21: Prevent writer's block and articulate your ideas clearly.
5:51: Description of the power hour process
7:21: Holistic approach to integrating the sales page with email campaigns for seamless communication.
7:51: Addressing common struggles in copywriting, such as knowing where to start and managing overwhelm.
9:51: Discussion on using proven psychology with urgency in copywriting to boost conversions. 
10:51: Techniques for identifying core messages and crafting concise, effective copy.
11:21: Preventing clients from playing small.

EPISODES AND LINKS MENTIONED:
- Book your Power Hour now

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour Session

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/effective-email-campaigns-case-study

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you’ve heard a million times before at this point. You’ll be pleasantly surprised by this unusual book list for business owners to read.

I’ve got a book for when you need to: 

• just sit down and write, 
• write but you don’t have time, 
• Be reminded of the Big Picture importance of copywriting from a neuropsychology perspective
• Develop the most important copywriting skill in a fun and relaxed way

I’ve thoughtfully curated the five best books for online entrepreneurs to read this summer. So add them to your GoodReads, request them from your local library, or treat yourself to time at your favorite bookstore to pick up these books. 

0:08:04 - Key lessons on the writing process. 
0:10:25 - Encouragement for mothers to prioritize creative work.
0:11:23 - Advocating for intentional digital minimalism.
0:12:24 - Countering busyness and the myth of not having enough time.
0:13:43 - Benefits of reading fiction.

EPISODES AND LINKS MENTIONED:

• Links to all book recommendations can be found here.
• Big Think shares it in a way that is easier to digest. They said that “Modern research suggests that reading fiction helps you neurologically relate to other people’s experiences. It also correlates with improved social interactions and the ability to read the room.” 
• Here is the actual scholarly article from NCBI. 
• Research suggests that reading literary fiction improves one’s theory of mind and emotional intelligence.
• Reese’s Book Club

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/five-best-books-for-online-entrepreneurs-to-read-this-summer

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential for maximizing conversions. At every stage of business, understanding how to craft compelling copy can significantly impact your success. Today, we explore four effective copywriting strategies designed to help you maximize conversions and engage your audience so they become loyal fans.

- [0:02:14] Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential.

- [0:02:37] As your audience grows and evolves, redefine who they are at each new stage to understand changing needs and aspirations.

- [0:05:42] Communicate a clear unique selling proposition (USP) or unique value position to set yourself apart from competitors.

- [0:11:38] Be more concise by delivering your message quickly and clearly using short sentences and bullet points. Eliminate jargon.

- [0:05:49] Incorporate more social proof by including testimonials, reviews, case studies and images to significantly boost conversion rates.

EPISODES AND LINKS MENTIONED:

• Do You Need To Hire A Copywriter? 
• Ep 3: How An Expensive Copywriter Can Make You More Money (And Why It’s Worth Every Penny)
• Attention spans are shorter than ever, with the rise of digital media (American Psychological Association)
• Digital Minimalism book - and basically anything authored by Cal Newport
• Client case study

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-copywriting-strategies-to-maximize-conversions

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Don't let your success plateau because your messaging hasn't kept up. If you’re building toward your next big revenue goal, I know that one of the biggest fears is like taking your foot off of what is working to take the leap to the next thing. 

You know how to sell this offer, attract your ideal client, and how to speak to them where they think “oh, that’s me!” And this creates some predictability and safety and security. But deep down, you know that you’ve evolved, grown, changed. You’re being called higher. You’re meant for more…And yet, you've spent so much time and energy building a brand and credibility talking about this one thing, that it is now terrifying to shift. So how do you take the leap and get comfortable in the discomfort? 

You're seeing this revenue plateau or even a dip because you have evolved. Maybe your offer has evolved, your pricing has evolved, but you have not evolved your messaging or your ideal client to go with it. 

We're going to talk all about how to elevate your brand messaging in five simple and smart steps. 

[00:00:26] Challenges in Brand Messaging

[00:03:09] Authentic brand voice and its impact on business 

[00:04:06] Signs that it’s time to elevate brand messaging

[00:06:04] 5 Step Guide to Elevating Brand Messaging

[00:12:04] Embrace an Embodied Decision (deep reflection Qs here!)

[00:18:48] Case Study Client Example of Speaking Coaching Elevating Brand Messaging

LINKS MENTIONED:

• A beautiful design will attract the eye, but the message is what gets a potential client to move forward. Before spending big on custom visual branding, elevate your brand with messaging that resonates. (Entrepreneur.com)

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/dont-let-outdated-brand-messaging-hold-you-back

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Have you ever left an event feeling transformed, but struggled to put that magic into words? I'm sharing 5 tips (with examples!) so that you can create emails and sales page copy that will capture that intangible experience and fill your room with the right people. We also walk through what this can look like throughout the whole marketing process, from pre-waitlist to early bird to close cart.

Episode Breakdown:
- [00:01:07] The challenge of marketing intangible experiences 
- [00:03:15] Five event copywriting tips
- [00:08:34] Implementing these tips in different marketing stages
- [00:12:41] Authentic urgency and scarcity
- [00:15:43] Additional considerations for event hosts
- [00:16:23] Creating a compelling event sales page
- [00:19:47] Long form vs. short form sales pages

🎧 Listen now to transform the way you market your in-person events and ensure your next gathering is a sold-out success!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour (also great for audits!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-event-copywriting-tips-to-sell-out-your-in-person-event

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Picture this: you, leading a cohesive team that fully supports your vision.

You already have so many roles to juggle, so this is a loving reminder that it is safe to not also have to play the role of chief marketer. In fact, it’s better that you don’t. 

This is when the idea of hiring a copywriter for coaches might cross your mind. But then the questions hit: "How do I find the right fit? What makes a great copywriter, especially for someone in the coaching industry?"

A great copywriter can be a game-changer for your coaching business. They can free up your time, amplify your message, and attract high-value clients who are ready to invest in your programs. But how do you identify the right person for the job?

In this episode, we explore the three key qualities that distinguish a great copywriter for coaches.

- 00:01:28 - Importance of hiring the right copywriter for coaches
- 00:01:28 - Qualities of a great copywriter for coaches
- 00:03:11 - Benefits of hiring a copywriter
- 00:04:35 - Capturing authentic voice and brand message
- 00:07:28 - Conversion optimization and data-driven results with a strategic vision
- 00:13:29 - Questions to ask when hiring a copywriter
- 00:20:28 - Importance of investing in an experienced copywriter

➡️  SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!  https://www.megankachigan.com/what-makes-a-great-copywriter-for-coaches

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

As a high-level coach, you've poured your heart and soul into your business...but there comes a point when it's time to lay down the hustle.

This is where the idea of hiring a copywriter might cross your mind. But then the questions hit: "Isn't that expensive? Can't I just write my own copy?" The short answer is yes, you can write your own copy. But the real question is: should you?

In this episode, we explore the top five reasons why an expensive copywriter actually makes you more money, and why it’s worth every penny to  justify that investment and free you to focus on what matters most: coaching and building your business—and your legacy.

- 00:01:31 Boost conversions and increase ROI
- 00:02:09 The secret weapon of top coaches
- 00:03:31 Don't sound like all the other coaches out there!
- 00:05:09 Stop sabotaging your success
- 00:05:58 Avoid costly copywriting mistakes and focus on long-term growth
- 00:07:48 Why you should never hire a cheap copywriter

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here www.megankachigan.com/how-an-expensive-copywriter-makes-you-more-money

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Feeling overwhelmed by copywriting? Wondering if it's time to hire a pro?

Spoiler alert: the answer might surprise you!

In this episode, we tackle the common struggle of coaches: copywriting. We explore the options, from DIY approaches, the power and limitations of AI technology, to outsourcing to a professional copywriter. We'll discuss the signs that signal a need for an update, even if you're not quite ready to hire someone. Then, we'll break down a helpful checklist to help you decide if hiring a copywriter is the right move to skyrocket your ROI and find the perfect message for your coaching business.

[00:01:10]: Are copywriters still needed?
[00:03:03]: Is copywriting really worth it?
[00:06:15]: Six signs you need to update your copy (even if you don't need a copywriter yet!)
[00:06:55]: When to DIY your copywriting
[00:08:32]: When to hire a copywriter
[00:15:03]: Why 'doing it all' is holding you back and how to hire a copywriter

Tune in to decide if it's time to outsource copywriting or if you're in a season where it makes sense to DIY.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! www.megankachigan.com/do-you-need-to-hire-a-copywriter

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email