In this episode of Unfiltered Vet Discussions, the panel explores the economic shifts impacting veterinary medicine, focusing on VCA’s decision to close 17 urgent care facilities. They discuss the decline in transactions and revenue, signaling a potential tipping point for hospital sustainability. The conversation highlights how post-COVID capacity improvements have enabled general practices to absorb urgent cases, reducing the need for standalone urgent care. The panel emphasizes the importance of targeted marketing to retain clients, prioritizing same-day availability, and strengthening client relationships to stay competitive. They also explore innovative marketing approaches, such as offering discounts for early appointments, to enhance client engagement and maintain profitability.