Ever taken a picture, thought it would be brilliant, then looked at your camera to realise it just...wasn't? That crushing disapppointment has a name, and it's- you guessed it- vemödalen.

This week we talk to legendary photographer Rankin about his thought on the emotion. Has he felt it before? Why does he think we feel it more so often nowadays? And, ultimately, how has photography changed in the last 100 years, if at all? We delve into those holiday pics, school photos and airbrushed selfies to find out more.

Oh, and speaking of pictures, big thanks to Matt Hancock for our artwork design- check him out here- https://matthew-hancock.co.uk/. He definitely did not, he'll be glad to hear, inspire vemödalen.

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