How do you build a $20 million convenience services company from the ground up? For Jon Corto, founder and CEO of Buffalo Strive, Markets and Vending, the answer begins with one word: Relentless.
Coming Tuesday on Automatic Merchandiser’s Vending & OCS Nation podcast, it’s Part Two of Bob Tullio's conversation with the former Buffalo Bills linebacker turned entrepreneur, the focus shifts from Corto's unlikely journey to the National Football League (NFL) to the company he has built in New York.
Today, Buffalo Strive has approximately 100 employees and generates about $20 million in annual revenue across micro markets, AI coolers, fresh food, catering, office coffee and water filtration.
Corto explains how the company got started, why Buffalo Strive embraced remote monitoring and cashless technology early and how staying ahead of emerging technology continues to shape the organization.
But technology is only part of the story. Corto discusses Buffalo Strive's mission - "Relentless pursuit to serve others" - and how it influences the company's approach to customers, employees and the Buffalo community.
In This Episode
How Buffalo Strive grew into a $20 million company with approximately 100 employeesWhy Corto increasingly views Buffalo Strive as a food logistics companyThe decision to vertically integrate through a USDA-certified fresh food commissaryWhy Corto says operators considering their own commissary need to be fully committed - or consider outsourcingHow customer entertaining and personal relationships can create a competitive advantageBuffalo Strive's commitment to giving back, including donating unsold fresh food to St. Luke's Mission of MercyWhy supporting local suppliers strengthens both the community and the companyHow community involvement can give employees a greater sense of purposeWhy Buffalo Strive sells an "elevated market experience" rather than simply installing another micro marketHow Corto and his director of business development are generating significant new business while protecting the company's ability to service that growthWhy empowerment means allowing managers to "swing the bat" and sometimes make mistakesThe three qualities Corto increasingly looks for when hiringBuffalo Strive's growth in premium OCS and bean-to-cup coffeeWhy Corto calls water filtration a "cash cow"How AI is already increasing productivity inside Buffalo StriveWhy Corto believes operators who refuse to embrace emerging technology risk being left behindThe Buffalo Strive "secret sauce"Corto also shares how he hopes to be remembered in Buffalo - It has nothing to to with football.
Before the conversation ends, Bob Tullio shows that he can be relentless as well. He manages to get the former NFL player to offer a little fantasy football advice.
The Takeaway
The same characteristic that helped Jon Corto reach the NFL continues to define the way he approaches business:
Whether it is serving customers, developing employees, adopting technology, giving back to Buffalo or finding the next growth opportunity, Corto's philosophy is straightforward:
Have a mission. Attack it every day. Never give up - and love what you do.