Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Verizon’s Effie Winning ‘How Sweet The Sound’ Campaign -- Jeff Greenfield // Provalytics

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How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show Notes

Connect With: 

  • Jeff Greenfield: Website // LinkedIn // Twitter
  • The Rebrand Podcast: Email // LinkedIn // Twitter
  • I Hear Everything: IHearEverything.com // LinkedIn 

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Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyBy I Hear Everything
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