Add Passion and Stir

Veronica Beard Founders on Entrepreneurship and Giving Back


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The sisters-in-law behind fashion brand Veronica Beard, Veronica Swanson Beard and Veronica Miele Beard, talk about entrepreneurship and giving back. “Women are the same everywhere: we all want to look good, we all want to feel good, and we all want to do good,” says Miele Beard. The sisters give back to one nonprofit a quarter through deep engagement. “Our legacy is going to be bigger than the fashion that we designed and produced. It's going to be about the community that we created,” predicts Swanson Beard. Their brand-building experience also makes them supportive of other entrepreneurs. “It's not like [the fear] goes away, but I think if you've got passion and you have an idea and you have vision and you have drive and you have a dream, then go for it,” Swanson Beard says.

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