Part 3 of our 7 part Go-To-Market (GTM) mini-series, this episode is all about identifying your market and consumers. 

Jessie Casner and James Choe dive into how identifying your audience has changed, cohorts in the digital age, balancing product roadmap against consumer feedback, and the importance of storytelling in audience connection and development.

Part two of the Go-To-Market Mini-Series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel dive into the first pillar of GTM - Brand!

They'll break down the meaning of 'brand', its significance in the larger GTM playbook, and what it really takes to build a brand worth remembering.

The first of the Go-To-Market (GTM) mini-series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel start at the beginning with the fundamentals and laying the groundwork for future episodes where they break down the formula that takes ideas to market effectively, time and time again.

Pillars of Go-To-Market << Each pillar will be a single episode of our GTM MiniSeries.
Brand
Consumer/Market
Product
Marketing
Sales
Ops

Part 3 of the three-part hiring series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel talk about how they hire, what they look for, and how the system is flawed. 

HR automation, keyword optimization, easy / one-click apply - the current application, vetting, hiring system is broken. Where is the human part of this process? Why aren't more companies demanding better in their own processes, to get better applicants?

In this episode, we sit down with Cody Carter, our Product Manager at Vessel to talk through philosophy, importance of design intent, flexibility and vision, managing manufacturing relationships and where so many brands overlook opportunities to win the customer's attention. 

James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel continue to unpack the flaws noticed during their own hiring processes. They identify where prospects can do better and where employers should step-up to play bigger roles in helping great people find great opportunities. 

James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel spend a minute talking about the things we've noticed with the job force over the past several months.  whether it's fatigue, lack of self-worth, poor direction from hiring companies, or laziness on all sides, big shifts in how and who we hire need to be made. 

What can hiring companies and HR experts do to better support candidates and create clear expectations?
How can you stand out as a job seeker? Hint - DO NOT "easy apply"

As a job seeker your time, mind, and passion are what you trade in, they are valuable. Treat them that way.

James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel kickoff a podcast series with quick introductions.