In this episode of Unfiltered Vet Discussions, the panel explores the rising costs of veterinary care and its impact on both pet owners and practices. They discuss the challenges of adjusting fees to reflect increasing costs, including employee raises and vendor markups, while also addressing the lack of insurance subsidies for pet care. The conversation emphasizes that pet owners are often focused on their own expenses rather than practice profit margins. The panel shares insights on balancing quality care with business needs and how social media and AI are influencing pet care advice. They stress the importance of trust and rapport in building strong relationships with clients.