🎙️🐾 Welcome back to the Veterinary Viewfinder! For nearly eight years, we've fearlessly tackled the toughest topics in veterinary medicine every single week. This week, we're diving back into the wild world of social media, where controversy is always just a click away. But here's the twist – we're exploring the fine line between being a “social media influencer” and being truly influential in the vet med community. Don't miss this thought-provoking discussion – it's one you won't want to scroll past! 🌟📱🐶

Join hosts Dr. Ernie Ward and Beckie Mossor, RVT, MPA, for an intriguing and potentially controversial conversation that explores the nuances between “influencer” and “influential,” the influence of hidden money in many veterinary social media posts, and how to handle better some of the personal infighting that’s currently happening in vet med online. Viewfinders, this is a good one!

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