Technological advancements and access to information are reshaping the role of veterinarians today. This week, Shawn and Ivan talk to Dr. Rob Trimble of Harbor.vet and Veterinary Entrepreneurship Academy about transforming veterinary student education and the future of practice ownership.

Learn more about Dr. Rob at harbor.vet. Dr. Trimble recommends The Future of the Professions by Richard Susskind and Daniel Susskind.

The use of traditional plastic bags for euthanized pets is one of the issues raised surrounding euthanasia. This week, Shawn and Ivan speak to Dr. Celine Leheurteux of EUTHABAG about modernizing the euthanasia process for both veterinarians and pet owners.

Learn more about the product at euthabag.com.

Dr. Celine recommends Let My People Go Surfing by Yvon Chouinard.

The growth of artificial intelligence (AI) is one of the most significant technological advances in recent times. This week, Shawn and Ivan sit down with Sebastian Gabor of Digitail to uncover the potential and applications of AI in veterinary medicine.

Mr. Gabor recommends The Power Of Moments (https://bit.ly/3Js2eop).

Learn more about Digitail at digitail.io.

Educating pet owners is an essential aspect of quality pet care. This week, Shawn and Ivan talk with Anne Tomsic of Preventive Vet to discover how educational materials in preventing pet health issues contribute to educational support and save time for the veterinary team.

Anne recommends Influence, the Psychology of Persuasion by Robert B. Cialdini (https://bit.ly/42w6p9B).

Helpful Links:

• Public site: preventivevet.com

• Veterinary Professional Portal: preventivevet.com/4vets

• Digital Education Subscription: preventivevet.com/veterinary/digital-client-education 

• Pet InfoRx®: preventivevet.com/veterinary/information-prescriptions

• Vetted Search (includes vetted YouTube videos to share with clients): preventivevet.com/veterinary/vetted-search

What attributes are needed to build a highly-effective veterinary clinic, given the complexities involved in owning and managing a practice? This week, Shawn and Ivan welcome Fritz Wood of H. F. Wood Consulting to discuss the attributes of high-performing veterinary practices.

Mr. Wood recommends Endurance: Shackleton's Incredible Voyage by Alfred Lansing.

Learn more about Fritz at fritzwood.com.

How are portable innovative X-ray devices reshaping animal care with their affordability, mobility, and elimination of the need for dedicated X-ray rooms? This week, Shawn and Ivan speak with Eugene Lee of POSKOM USA about the advantages of portable X-ray machines in veterinary clinics.

Mr. Lee recommends “How To Win Friends and Influence People" by Dale Carnegie (https://bit.ly/42cVtNP)

Learn more about Eugene Lee at pximed.com.

Burnout is a longstanding issue in the veterinary industry, and while its levels have returned to where they were pre-pandemic, there is still a long way to go to address it. This week, Shawn & Ivan discuss the results of Galaxy Vets' New Burnout Study.

Learn more at galaxyvets.com.

There are many advantages to becoming a practice owner, though veterinarians may not see it as a viable career path. This week, Shawn & Ivan speak with Dr. Keith True of True Vet Potential about taking control of your career through practice ownership.

Keith recommends ReThinking with Adam Grant with Emmanuel Acho (bit.ly/3MdGwoJ).

Learn more about Keith at truevetpotential.com.

Synchronous communication occurs when two people speak to each other at the same time. Why might asynchronous communication be more effective? This week, Shawn & Ivan speak with Dr. Oliver Viner of Digital Practice about asynchronous client communication.

Oliver recommends The Lex Friedman Podcast with Sam Altman (https://bit.ly/3NWY22Z).

Learn more about Oliver at digitalpractice.vet.

Veterinary care is expensive, and these financial barriers often get in the way of owners being able to get their pets the care they need. This week, Shawn & Ivan speak with Dr. Robert Parkins of myBalto about the increasing cost of veterinary care.

Robert recommends How to F*ck Up Your Startup by Kim Hvidkjaer (https://bit.ly/3VM7DvH).

Learn more about Robert at mybalto.com.