The concept of personalized medicine is becoming increasingly important, especially when it comes to dealing with diseases like cancer. This week, Shawn & Ivan welcome Dr. Sungwon Lim of ImpriMed to discuss personalized medicine in veterinary oncology. Sungwon recommends The Score Takes Care of Itself by Bill Walsh (amzn.to/3tkPXuI). Learn more about Sungwon at imprimedicine.com.

When we can identify specific cancer mutations, we can give them a name and a treatment plan, and help make them less scary. This week, Shawn & Ivan welcome Dr. David Haworth of Vidium Animal Health to discuss cancer genomics and molecular diagnostics.

David recommends Enlightenment Now by Stephen Pinker (amzn.to/3HEJwGG). Learn more about David at vidiumah.com.

Veterinary staff in 2021 experienced a higher level of burnout than in 2020. How might we be able to address burnout? This week, Shawn & Ivan discuss the results of the 2021 burnout survey performed by Veterinary Integration Solutions & Galaxy Vets. Shawn recommends Man's Search for Meaning by Victor Frankl (amzn.to/3eC91fv). Ivan recommends The Art of Impossible by Steven Kotler (amzn.to/32tkH1N) & The Founder's Mentality by Chris Zook & James Allen (amzn.to/32N4OCP). The survey results are available at vetintegrations.com.

Every client you see is different, with a different amount of knowledge about veterinary medicine, so effective communication is essential. This week, Shawn & Ivan speak with Dr. Roeland Wessels of St. Anna Advies about veterinary client communication. Roeland recommends Thinking, Fast and Slow by Daniel Kahneman (amzn.to/3qeQivX). Learn more about Roeland at anna-advies.com.

Modern capitalism is typically thought of in terms of financial profit, but businesses can improve many aspects of the world and still sustain themselves. This week, Shawn & Ivan speak with Olivier Reymond of Royal Canin about the economics of mutuality. Olivier recommends Let My People Go Surfing by Yvon Chouinard (amzn.to/3E0ZRn3). Learn more about Olivier at royalcanin.com.

Many veterinary clinics have a difficult time tracking use of controlled substances. How might clinics be able to more easily track what is being used? This week, Shawn & Ivan speak with Yang Shi of VetSnap about controlled substance management. Yang recommends The Omnivore's Dilemma by Michael Pollan (amzn.to/3pFVNmR). Learn more about how to save time, and increase compliance for controlled record keeping, at vetsnap.com.

What if you could speak to, engage with, and monitor your pets from outside the home, and be alerted if something important had happened? This week, Shawn & Ivan chat with Yaroslav Azhnyuk of Petcube about home cameras for cats and dogs. Yaroslav recommends High Output Management by Andrew Grove (amzn.to/3pgQ4nk), the Lex Fridman Podcast (bit.ly/3E8sr6V) & Keynes vs. Hayek (bit.ly/3I36Sa6). Learn more about Yaroslav at petcube.com.

Over the past 70 years, innovations in the veterinary field have facilitated massive changes in the profession. This week, Shawn & Ivan chat with Dr. Clayton MacKay of MacKay Veterinary Consulting about the evolution of innovation in veterinary medicine. Clayton recommends The Rose Code by Kate Quinn (amzn.to/3raw0G4) & The Spy and the Traitor by Ben Macintyre (amzn.to/3HSKhx2). Learn more about Clayton at claytonmackay.com.

Despite being a major disease, we're just starting to be able to diagnose cancer in dogs early enough to create better outcomes. Dr. Lauren Holtvoigt of PetDx joins Shawn & Ivan to discuss liquid biopsy and early cancer diagnosis in veterinary medicine. Lauren recommends The Book of Joy by Desmond Tutu, the Dalai Lama & Douglas Abrams (amzn.to/3kIVVQQ). Learn more about Lauren at petdx.com.

Ensuring pets are an ideal weight is key to their long-term health and wellness. How can veterinarians help on a pet's weight loss journey? This week, Shawn & Ivan chat with Dr. Ken Lambrecht of Healthy Pet Connect about fighting pet obesity.

Ken recommends The Inner Athlete by Dan Millman (amzn.to/3n3DJmy). Learn more about Ken at healthypetconnect.com. Find the research study that Dr. Lambrecht refers to https://bit.ly/3ktRp8Z.