Veterinary Innovation Podcast

Genetic testing is an incredibly useful way to help determine which types of illness or conditions are more prevalent in specific breeds of dogs. This week, Shawn & Ivan chat with Dr. Katie Lyttle about the business of genotyping dogs. Katie recommends Tuesdays with Morrie by Mitch Alborn (amzn.to/3rodTtY). Learn more about Katie at wisdompanel.com.

With 700,000 cases of lymphoma occurring in dogs in North America annually, there is a serious need to address this disease. This week, Shawn & Ivan speak with Dr. David Bruyette of Anivive about creating a pharmaceutical to help treat lymphoma. David recommends Team of Rivals by Doris Kearns Goodwin (amzn.to/3pm7Ynn). Learn more about David at anivive.com.

A career in veterinary medicine doesn't have to be limited to clinical practice or ownership. This week, Shawn & Ivan speak with Dr. Anna Reddish of the American Veterinary Medical Association about some of the different career paths that are available. Anna recommends Everyday Leadership (bit.ly/2WmKORd) & This Is Day One (amzn.to/2KynxZI) by Drew Dudley. Learn more about Anna at avma.org.

One of the biggest forms of media over the past half-decade has been the podcast. This week, Shawn & Ivan welcome the hosts of the Veterinary Viewfinder Podcast, Dr. Ernie Ward & Beckie Mossor, for a conversation about podcasting in the veterinary space. Ernie recommends Stealing Fire by Steven Kotler & Jamie Wheal (amzn.to/3mYc3ND). Learn more about Ernie & Beckie at drernieward.com.

Home delivery of food and medicine is highly convenient, but there wasn't much way for veterinary clinics to be involved. This week, Shawn & Ivan speak with Dr. Jamie Crittall of VirtualRecall about the creation of a home delivery platform for clinics. Jamie recommends I Am Pilgrim by Terry Hayes (amzn.to/3mudNhk) & The Effective Director by Neville Bain (amzn.to/2JuSLRt). Learn more about Jamie at virtualrecall.com

How can digital marketing and content creation grow veterinarians an audience of hundreds of thousands of people? This week, Shawn & Ivan speak with Dr. Andrew Jones of The Internet Pet Vet about finding success in the highly competitive world of YouTube. Andrew recommends The 7 Habits of Highly Effective People by Stephen Covey (amzn.to/3fMumTn), The 4-Hour Workweek by Timothy Ferriss (amzn.to/39fyPMR), Peter McKinnon's YouTube Channel (bit.ly/2Jd83tT) & Sunny Lenarduzzi's YouTube Channel (bit.ly/3m7ZFdy). Learn more about Andrew at theinternetpetvet.com.

There's nothing easy about putting on an event, especially when it's coordinated across multiple continents. This week, Shawn & Ivan speak with Dr. Melanie Barham of the Global Veterinary Career Summit about the experience of running a global event. Melanie recommends Disrupters by Dr. Patti Fletcher (amzn.to/3nDli5E). Learn more about Melanie at globalveterinarycareersummit.com.

Telerehab is an innovative service where veterinarians share information and plans for how to treat animals without needing to go on hands-on with them. This week, Shawn & Ivan chat with Dr. Sherry Johnson of eCORE about the practice in the equine space. Sherry recommends How Great Leaders Inspire Action by Simon Sinek (bit.ly/2IsNuJt). Learn more about Sherry at equinecore.com.

Burnout is a huge problem within the veterinary industry, but how can we go about tackling it? In a special episode of the show, Shawn & Ivan discuss the findings from Ivan's MBA dissertation and how the lean methodology can help clinics with burnout. Ivan recommends Lean Veterinary Practice Management by Dr. Chip Ponsford (amzn.to/3l10JPI) & The Lean Startup by Eric Ries (amzn.to/2I5IASt). The survey results are available at vetintegrations.com.

With so little time for veterinarians to speak with individual clients, how can clinics build strong relationships with them? This week, Shawn & Ivan speak with Sebastian Gabor of Digitail about how better communication with clients leads to more trust. Sebastian recommends Predictably Irrational by Dan Ariely (amzn.to/3kR3WS9). Learn more about Sebastian at digitail.io.