Veterinary Innovation Podcast

When many companies approach the sales process in the same way, there's an opportunity to offer a model that is better suited to specific veterinary clinics. This week, Shawn & Ivan speak with Michael Hyman of Rhapsody about innovation in business models. Michael recommends Entangled Life by Merlin Sheldrake (amzn.to/3kGQwsb). Learn more about Michael at petabyte.technology.

One of the most important things in life is knowing how to handle money, but it can be a huge blind spot. This week, Shawn & Ivan chat with Isaiah Douglass of ID Financial Planning and Wealth Management about financial planning for veterinarians. Isaiah recommends Atomic Habits (amzn.to/3fxYMXm) & the 3-2-1 newsletter (bit.ly/39Y7Cg9) by James Clear. Learn more about Isaiah at idfinancialplanning.com.

Microscope slides are famously fragile. What if you could digitize them and instantly send them to a licensed pathologist for review? This week, Shawn & Ivan are joined by Dr. Aaron Wallace of Lacuna Diagnostics to talk about digital cytology. Aaron recommends Deep Work by Cal Newport (amzn.to/3eOOfGU) & The Founder's Dilemmas by Noam Wasserman (amzn.to/2BjOz31). Learn more about Aaron at lacunadiagnostics.com.

Why would you spend your marketing budget convincing people to come to your clinic when others are already willing to do so? This week, Shawn & Ivan sit down with Rivers Morrell to dig into marketing automation, ROI, and the power of Google. Rivers recommends The Future We're Building - and Boring by Elon Musk (bit.ly/2ZKTxiE). Learn more about Rivers at vetmarketingpro.com.

Many organizations offer platforms to connect relief veterinarians with clinics, but what might an alternative look like? This week, Shawn & Ivan are joined by Dr. Andrew Heller of Independent Vets to chat about building a company of relief workers. Andrew recommends Tools of Titans by Tim Ferriss (amzn.to/2CiEOCt). Learn more about Andrew at independentvets.us.

Veterinarians are happy to buy software that does useful things, but they may be too busy to learn to actually use it. This week, Shawn & Ivan speak with John Craig of EponaTech about applying artificial intelligence to their veterinary imaging platform. John recommends Deep Medicine by Eric Topol (amzn.to/2VWbrws). Learn more about John at eponamind.com.

How can we use technology to make veterinary clinics more efficient with less work? This week, Shawn & Ivan sit down with Dr. Caleb Frankel of Instinct Science to discuss his approach to workflow optimization and the importance of user experience. Caleb recommends the blogs of Paul Graham (bit.ly/2Bx0zy1) & Seth Godin (bit.ly/2YRobXe). Learn more about Caleb at instinct.vet.

Discovering the specific breed of a cat by swabbing its cheek may seem like a fun curiosity, but that knowledge may have long-term effects. This week, Shawn & Ivan chat with Dr. Chris Menges of Basepaws about genetic testing and applying it in-clinic. Chris recommends Thing Explainer by Randall Monroe (amzn.to/31gVFQc). Learn more about Chris at basepaws.com.

You can have all of the data in the world, but it's not going to do any good unless you can apply what it teaches. This week, Shawn & Ivan speak with Dr. Jonathan Lustgarten of VCA about veterinary informatics and using data to answer questions. Jonathan recommends The Road Not Taken by Robert Frost (bit.ly/37GnAKA). Learn more about Jonathan at vcahospitals.com.

Today's world is more connected than ever, but are we actually connecting with others? This week, Shawn & Ivan speak with Catherine Haskins, co-founder of The Bridge Club, about building a veterinary community with a focus on relationships and engagement. Catherine recommends Work Like a Producer by Bonnie Curtis (bit.ly/2MN43P3). Learn more about Catherine at thebridgeclub.com.Check out Catherine's book, Nicknames, at amzn.to/3fcQEfh.