Video Edge: Course Creators Guide to Video Content Creation

Welcome to The Video Edge podcast, where we help you grow your business through video. In this episode, we talk with Jordan Aspen, from Civilized Animal Productions, and coach her through how to create engaging video content for her business.

Podcast host, Lee, shares her insights on the importance of creating video content that connects with your audience, rather than just ticking a box. She suggests using your hobbies and personal experiences to make your videos more relatable and authentic, and to highlight milestones and traditions that can be celebrated with your audience.

When it comes to writing captions and titles for your videos, Lee recommends researching what works for other creators in your niche and using tools like Keywords Everywhere and Answer the Public. She also suggests summarising your videos and creating show notes with a clear call to action, and even using AI copywriters to help you generate ideas.

Lee's advice is not only practical but also inspiring, reminding us to take advantage of our unique experiences and personalities to create engaging video content that truly resonates with our audience.

If you're ready to up your video game and take your business to the next level, be sure to tune in to this episode of The Video Edge with Lee Midlane, and guest, Jordan Aspen. Don't forget to like, subscribe, and share our podcast to help spread the word!

- Ask The Aspens website

- Jordan's Facebook Page

- Jordan's Instagram

- Video Production Academy Website

- Shoot For The Moon Membership

In this last episode of season one…

We go out on a high - Alex tells us how he went from being a pizza relocation specialist (I love that!) to a marketing rockstar – his words! Alex’s ability to tell a storey is second-to-none.

“Turn what you know into dough”

Alex explains what Kajabi is and their obsession with their customers, referring to them as heroes. We talk about how Alex created his 60 second tip and the importance of bloopers. He goes on to talk about the “knowledge commerce industry” and how his tip came from one of his freely available webinars. He goes on to offer a pro tip about getting the process right and making it easier to create copy – and how to use that as a video.

Alex Veng is a former customer of Kajabi turned employee. Using his 8 years of marketing experience and what he’s learned while generating over half a million dollars, he now teaches weekly webinars that help thousands of Kajabi customers learn effective marketing strategies. At the beginning of 2021, one of Alex’s TikTok videos went viral, amassing over 4.3 million views and 28 thousand shares all leading to almost 6 figures in sales in a single weekend. Alex is a former pizza delivery boy turned marketing rockstar.

Learn more about Kajabi training here: Website: https://customertraining.mykajabi.com/

Learn more about the Video Production Academy:

Facebook Page: https://www.facebook.com/VideoProductionAcademy

Facebook Group: https://www.facebook.com/groups/videocreationsmartphones/

Instagram: https://www.instagram.com/videoproductionacademy/

LinkedIn: https://www.linkedin.com/in/lee-midlane-29110024/

Website: https://www.videoproductionacademy.co.uk/

YouTube: https://www.youtube.com/channel/UCdR8JNC_jbnDOFfAcdp6yVQ

Podcast: https://app.kajabi.com/podcasts/2147495743/feed 

In this episode…

Aaron Shade has a most enviable life as over the past few years he and his wife, Briana, have developed a business around being unlimited travellers. Their company, Big tiny World Travel, has developed to help others achieve the same goal of unlimited travel or geographically free living.

Their business includes blogging and video’s to share photo’s, insights, tips and experiences. We talk about the roll storytelling has in all that.

Aaron talks about how his storytelling has developed and how getting out of his comfort zone has got him narrating on, and appearing in video. No mean feat for a fellow introvert!

He goes on to offer some great tips for those starting out on their video journey.

Learn more about Aaron here: Website: https://www.bigtinyworld.com

Learn more about the Video Production Academy:

Facebook Page: https://www.facebook.com/VideoProductionAcademy

Facebook Group: https://www.facebook.com/groups/videocreationsmartphones/

Instagram: https://www.instagram.com/videoproductionacademy/

LinkedIn: https://www.linkedin.com/in/lee-midlane-29110024/

Website: https://www.videoproductionacademy.co.uk/

YouTube: https://www.youtube.com/channel/UCdR8JNC_jbnDOFfAcdp6yVQ

Podcast: https://app.kajabi.com/podcasts/2147495743/feed 

In this episode…

Lanna Hussain is an Empowerment Mentor based at the other end of the UK from me! She talks about her journey into this work, from struggling with anxiety, to reaching out and helping others. Her working life has been a mixture of in-person and online, so the transition during lockdown wasn’t a struggle for Lanna.

Working from home keeps her busy, although she does find time to play with her two crazy English Bulldogs and have conversations with her chatty parrots. We talk about the rabbit hole that is social media and the importance of discipline as a business owner. The difference between Facebook Lives and the energy of in-person events is explored, with one or two funny zoom stories on the way.

We finish the conversation with Lanna’s tips for those who are hesitant about using video for business.

Learn more about Lanna here: https://www.lovehappenstome.com

Learn more about the Video Production Academy:

Facebook Page: https://www.facebook.com/VideoProductionAcademy

Facebook Group: https://www.facebook.com/groups/videocreationsmartphones/

Instagram: https://www.instagram.com/videoproductionacademy/

LinkedIn: https://www.linkedin.com/in/lee-midlane-29110024/

Website: https://www.videoproductionacademy.co.uk/

YouTube: https://www.youtube.com/channel/UCdR8JNC_jbnDOFfAcdp6yVQ

Podcast: https://app.kajabi.com/podcasts/2147495743/feed 

In this episode…

Lauren owns and runs her boutique marketing agency based in Iowa. She focuses on helping online course creators and digital product creators scale their businesses by utilising Facebook and Instagram.

“The best ads are the ones that don’t feel like ads.”

We talk about the influence TikTok has had on vertical video in social media and marketing. Lauren reveals the two key elements that make a video successful and talks about having goals when designing ads and how stories and storytelling play an important part of current ad trends.

Lauren offers pro tips to those just starting out, because all businesses have to start somewhere. Lauren Egeland is the owner and founder of Lauren Egeland Marketing where she helps small businesses scale faster than ever with Facebook and Instagram ads that convert. She focuses on a holistic marketing strategy that brings your entire marketing strategy together to bring you the best results possible.

You can connect with Lauren here:

Website: https://www.laurenegeland.com

Facebook: https://www.facebook.com/laurenegelandmarketing

Instagram: https://www.instagram.com/laurenegelandmarketing

Learn more about the Video Production Academy:

Facebook Page: https://www.facebook.com/VideoProductionAcademy

Facebook Group: https://www.facebook.com/groups/videocreationsmartphones/

Instagram: https://www.instagram.com/videoproductionacademy/

LinkedIn: https://www.linkedin.com/in/lee-midlane-29110024/

Website: https://www.videoproductionacademy.co.uk/

YouTube: https://www.youtube.com/channel/UCdR8JNC_jbnDOFfAcdp6yVQ

Podcast: https://app.kajabi.com/podcasts/2147495743/feed 

Tracey Cook is a fellow podcaster. She helps creators launch, brand and market their podcasts for passion, purpose and profit from Perth in Western Australia.

We talk about monetising our work and overcoming self-limiting beliefs. “You’re never too old to dream another dream” says Tracey.

Her launch into video and podcasting began with appearing on a US reality tv show some 36 hours from home, whilst being a radio announcer back in Perth. Tracey admits to being nervous on camera – even now – but see’s the realness of imperfection as a way of being more relatable to the audience.

We explore the process of editing, batch creation and repurposing content and how that saves time and energy.

Tracey finishes with her top 5 tips which are just pure gold – if you listen to nothing else – catch those tips!

Tracey Cook is every reason to not be a success. Living a lifetime of overcoming self-limiting beliefs from childhood abuse, cancer, domestic violence, homelessness & addiction. Tracey is now an impactful Podcast Creator, Brand Storytelling Strategist, Speaker and Best-Selling Author. Her passion to show how people have overcome obstacles to help others find their true path, has a growing community following her journey from Victim to Victory to Visionary.

You can connect with Tracey here: 

Learn more about the Video Production Academy:

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Website: 

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Sign up for our FREE 7 Days To Develop Your Confidence On Camera Course today: 

Heidi Jensen is a Facebook and Instagram ad specialist, based in the US, but working for an Australian business – now that’s a commute!

We talk about how easy Facebook marketing is to access, but how difficult it is for a beginner to have an impact. The system does not favour those with limited knowledge and a well considered strategy is required to make your advertising spend work for you.

Heidi talks about the differences for social media strategies for different types of businesses including bricks and mortar versus online commerce and how consistent, organised testing is required to see what actually works as it is different from business to business.

She discusses how the Facebook Pixel works and future developments that are ongoing along with the pro’s and cons of the upcoming changes. I ask Heidi to cast her eye to the future with where she believes that Facebook marketing could go next, and we do take a wander into the metaverse.

Heidi leaves us with some great tips on how to get the most out of our ad spend and particular pointers to look out for.

Check out episode 29 of the Video Production Podcast to hear the conversation in full.

Connect with Heidi via LinkedIn: www.linkedin.com/in/socialheidi

Learn more about the Video Production Academy:

Facebook Page: https://www.facebook.com/VideoProductionAcademy #

Facebook Group: https://www.facebook.com/groups/videocreationsmartphones/

Instagram: https://www.instagram.com/videoproductionacademy/

LinkedIn: https://www.linkedin.com/in/lee-midlane-29110024/

Website: https://www.videoproductionacademy.co.uk/

YouTube: https://www.youtube.com/channel/UCdR8JNC_jbnDOFfAcdp6yVQ

Podcast: https://app.kajabi.com/podcasts/2147495743/feed

Sign up for our FREE 7 Days To Develop Your Confidence On Camera Course today: https://www.videoproductionacademy.co.uk/offers/dQuoxpn6

Biz Grow Master, Diana Lidstone hails all the way from Ontario – well, it’s a long way from Scotland! She’s been a business owner and working with coaches and consultants around the world, really helping them to grow their business. She typically works with the “overworked and overwhelmed!”

Her journey into video began with hosting live events for women entrepreneurs, which she produced and hosted successfully until the fall of 2019. The pandemic of 2020 provided a pivot point for Diana’s business (same as so many of us). She continued to show up live for her business, but it was Facebook live!

Diana introduces her GROW method for businesses, and her plans to use video in the future. She is support by a VA who looks after the technical side of things while she stays in her zone of genius. We discuss everything from the weather to the similarities between business and video production.

After almost four decades in business and working globally with coaches, consultants, and other service-based experts, Diana Lidstone has gathered rock-solid wisdom and advice that has helped thousands of entrepreneurs and professionals accelerate growth and explode profits. Her work embodies #worklessearnmore!

As the creator of the Grow-meter and The GROW Equation Calculator, and as best-selling author of Shift into Rich: Navigate the 9 Roadblocks to Small Business Success, Diana’s signature The GROW Equation transforms frazzled, overworked business owners into profitable, overjoyed CEOs. Her new podcast, The GROW Equation Business Podcast, contains tips, strategies & interviews to help you grow your profits, your free time and your joy!

Diana and her husband love boating in the Thousand Islands, Canada. She is often found walking her dog and drinking champagne (not at the same time)!

Check out the conversation in episode 28 of the Video Production Academy Podcast.

You can connect with Diana: 

Book your complimentary Grow Strategy Session! 

Learn more about the Video Production Academy:

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Sign up for our FREE 7 Days To Develop Your Confidence On Camera Course today: 

Kimba Cooper-Martin is a Gamification Specialist. In essence, she looks at what makes games compelling, what motivates people, and puts these concepts into non-game settings – mostly based around business.

She was recently a guest speaker at the World’s Shortest Video Summit where she gave her gamification on video tip in just 60 seconds. Now 60 seconds isn’t very long so we gave Kimba the opportunity to expand on that and she offers amazing pro tips.

When talking about how she markets Kimba Digital, she says it’s probably easier to list what she doesn’t do, rather than what she does! Having used video to capture her rather unusual hobby and for her corporate work, it was a natural progression to use video in her business.

Finally she introduces us to her mind committee (and there are some amazing names there!) and her recommendations for light-hearted feel-good films.

Kimba is a successful, innovative and creative entrepreneur based in Bristol.

Kimba has been using Gamification in her personal and business life to improve results and meet her goals for as long as she can remember. As well as running a flourishing business, in her spare time, she’s a sponsored hula hooper and has used gamification to outsell the other sponsees by 10x.

Gamification has enabled Kimba to improve all aspects of her business leading to more sales and greater results for everyone involved. Whether it’s engagement on social media posts, an increase in the number of people completing her courses or showing up live to online events, better participant retention in her challenges and memberships or getting higher quality testimonials.. everything she’s gamified has seen a marked improvement!

Kimba has gamified other areas of her personal life too, to help her fit in extra reading, exercise regularly, or learn new skills (all while having fun!) Kimba now helps other businesses to apply gamification techniques to boost results for themselves and their customers/members. By working in this way everyone is a winner!

Listen to Episode 27 of the Video Production Academy Podcast to hear the full conversation.

You can connect with Kimba through her:

Website: 

Facebook Group: 

Instagram:

You can find out more about the Video Production Academy:

Facebook Page: 

Facebook Group: 

Instagram: 

LinkedIn: 

Website: 

YouTube: 

Podcast: 

Sign up for our FREE 7 Days To Develop Your Confidence On Camera Course today: 

Matt Stait is a martial arts and close body combat expert, turned TikTok and social media master, working with other businesses to leverage social media as whole, short form video, storytelling and branding.

School wasn’t a place where Matt felt comfortable, in fact he describes it as a disaster, which makes gaining his Masters degree at the age of 50 a more amazing achievement.

Starting out in construction, he moved into martial arts and security which taught him a log about people. In time he opened his own martial arts studio where Matt found that marketing and promotion were required but not part of his skillset at that stage. After 6 months of study Matt launched his own TikTok channel which quickly gained traction, and he began to teach other businesses how they could leverage TikTok too.

Matt gives an amazing insight into how to use hashtags effectively and why what you’re doing now might not work. We also talk in depth about short form video content, keywords and how everything fits together, and how it is the way of the future.

Matt concludes the interview with some amazing advice on how to get started on TikTok for your business.

You can find Matt on TikTok as Modern Samurai MA.

You can also connect with Matt through his website: 

Find out more about the Video Production Academy:

Facebook Page: 

Facebook Group: 
Instagram: 

LinkedIn: 

Twitter: 

Website: 

Podcast: 

Sign up for our FREE COURSE - 7 Days To Develop Your Confidence On Camera: