Video Lion

If you ask any business person what is the best kind of lead, they will all almost certainly say, “leads that come from referrals”. These are what we call “warm” or even “hot” leads. But referrals are not easy to get. Or are they? That’s what we will check in today’s Video Lion

In our last Video Lion, we spoke about the immense popularity of how-to videos, and how they are good for business. Now, it’s time to get into the weeds and talk about the best practices in creating a successful how-to video. That is what we will check in today’s Video Lion

When have you last watched a How-to video? I bet it wasn't long ago. We all watch how-to videos, and the question is since we always talk about videos for business here, are how-to videos good for business? That is what we will check in today’s Video Lion.

In today’s Video Lion we will continue our series on How To Get Your Video Found on Google. In part 2, we started optimizing your video after uploading it to your YouTube Channel. Today we will talk about another very important video optimization feature: Custom Thumbnails. If you haven’t watched parts 1 and 2, I suggest you use the links on this video or in the description to watch it, so you’ll have the full picture. Check it out!

In our last Video Lion, we started to talk about getting your videos found on Google, and we emphasized the importance of uploading them to YouTube. Now it is time to optimize your videos to make them easier to find. That is what we will talk about in today’s Video Lion.

If you’re creating a video for your business and posting it online, you want it to get found. Otherwise, it will just sit there instead of generating business for you. While nobody can promise you that your video will show up on the first page of Google, there are a few things you can do to help it get there. That is what we will talk about in today’s Video Lion.

You probably have heard the phrase “video works better than text” many times. As much as this statement is absolutely true, have you ever asked yourself WHY is that true? Well, actually, science proves that this is true. In this “Video Lion” we explore why adding video content to your landing pages can increase its conversions by 80%. To back that claim up, we bring some amazing numbers that show how viewers interact with video content and take action. Check it out

Last week we explored the obstacles that prevent some businesses from creating and using client video testimonials. These obstacles are real, but the good news is, there’s a way to overcome them and start enjoying the benefits of using such a great sales tool as client video testimonials. It is called Remote Video Testimonials, and that is what we will talk about in today’s Video Lion.

If you heard me before, you already know that client video testimonials are great sales tools, and also much more effective and trustworthy than written reviews. So why do some businesses refrain from creating these types of videos, when there’s so much to gain by using them? 

That’s what we will check in today’s Video Lion!

We all know why testimonials are important for any business. For one, you don’t want to tout your own horn, but the main reason is trust: who doesn’t check reviews or testimonials before buying anything these days? So testimonials are important, but what generates more trust? Written reviews or video testimonials? That is what we will check in today’s Video Lion