You know that video is important to the success of your business. But have you thought about all the different ways you could be using it?

The Video Island Podcast’s Blake and Mat walk through the many different types of video across marketing, sales, customer experience, and beyond. There are 18 types of videos on this list! Let us know if they forgot any!

01:28 - Marketing
02:08 - Campaign Video
06:45 - Product Video
14:25 - Customer Testimonial
21:49 - Demo Video
25:25 - Personalized Video
28:08 - Event Video
32:05 - Webinars
35:00 - Sales
35:10 - Prospect Outreach (1 to 1)
38:50 - Screen-record
41:35 - Proposal or presentation walkthroughs
43:43 - Prospecting (1 to many)
46:20 - Customer Experience
47:20 - Celebration / Milestone video
50:00 - Onboarding
53:25 - Walkthrough video or FAQ video
56:25 - Asynchronous video in lieu of a meeting
58:00 - HR - Recruiting, onboarding
1:01:40 - Culture Videos

Before you shoot another video, stop to consider the existing content at your disposal. Repurposing video content is a quick hack to save you time, money, and sweet creative energy that can be put toward something new. 

The Video Island Podcast’s Blake and Mat talk about the different ways to repurpose video and give your content a longer shelf life. Listen to this episode and your boss will thank you!

00:52 - Examples of repurposing video content 

08:20 - Updating existing video content

20:35 - Adapting a video for a new audience

22:40 - Things to keep in mind while shooting 

25:10 - Building a comprehensive video library

Prefer VIDEO? Check us out on YouTube!

Taylor Jackson grew up dreaming of having his own travel show. Even if you’re just looking to document your next vacation with video, guest, this episode has you covered.

The Video Island Podcast’s Blake and Mat are joined by renowned videographer and photographer, Taylor Jackson to get the rundown on how to pack light by choosing efficient equipment when shooting video abroad.

Prefer VIDEO? Check us out on YouTube!

How do you know when a video or audio effect is done well? When you don’t even notice it’s there.

The Video Island Podcast’s Mat and Blake give credit to the unsung heroes of video production, from CGI locations to voice alteration and motion tracking to foley. This episode pulls back the curtain to reveal the important video and audio effects that make the magic happen in your favorite movies!

Post your own video related questions below! 

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Every successful brand has a video style that is uniquely their own. But what goes into creating your own unique look and feel?  

The Video Island Podcast’s Blake and Mat talk about their own video style and offer tips to create a unique brand identity. From lighting choices to music, motion graphics to editing (star wipes!), learn how to develop your own video style.

Post your own video related questions below! 

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Inside the episode:

02:20 - Framing your subject. 

10:20 - Lens selection

13:20 - Lighting

15:10 - Audio

16:20 - Motion

21:10 - In-camera hacks to add movement

25:00 - Planning for the edit

30:00 - Editing montages and sequences to music

32:35 - Music sources 

34:05 - Choosing music

37:55 - Editing transitions and effects

43:30 - Color correcting vs. color grading 

Jesse Ariss, Senior Product Marketing Manager at Vidyard, joins the Video Island Podcast's Mat and Blake to discuss how to build a video marketing strategy. From establishing your brand to using all of your available resources, an effective video strategy tells a cohesive story. The next step is measuring the results, from views to engagement, so you can adjust and adapt your strategy for your target audience. This advice can be applied when marketing any product with video—even rubber hats for ducks. ;)

Post your own video related questions below! 

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Prefer VIDEO? Check us out on YouTube!

What’s better: Motion graphics or live action? It totally depends on the content of your video!

The Video Island Podcast’s Mat and Blake discuss the pros and cons of animation and live action video production, and why you might choose one over the other. Do you need a visual way to describe complex concepts? Maybe you’re trying to convey a personal touch? Sometimes the real magic happens when you use both together!

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How do you get the people in front of the camera to do what you want? Mat and Blake from the Video Island Podcast share their tips and tricks for directing talent for film and video.

How do you prep for a shoot? What’s the best way to make non-actors feel comfortable on camera? How much is too much when it comes to direction? Whether you’re working in scripted or interview format, the Video Island experts have advice for you. 

Post your own video related questions below! 

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How do you know when to hire an in-house video production team and when to outsource?

The Video Island Podcast’s Mat and Blake cover everything you need to consider before you decide. Do you need one high-quality video or a high volume of short clips for social? Is it better to get an outside opinion or do you need someone familiar with your business? In house or outsource: It all comes down to your needs, resources, and budget. 

Post your own video related questions below! 

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Prefer VIDEO? Check us out on YouTube!

What’s on your video production equipment checklist? Mat and Blake from the Video Island Podcast go over the basic equipment you need for shooting video. 

It’s important to be smart when choosing gear, especially if you’re working with a limited budget or skill set. The video experts talk about their equipment must-haves and throw in some useful tricks for getting the most out of even the most basic equipment. From cameras to microphones and lighting to stabilizers, it all depends on your video goals and personal skill level. 

Post your own video related questions below! 

Never miss an episode of the Video Island Podcast—subscribe now!

Prefer VIDEO? Check us out on YouTube!