Welcome to a special IPW 2026 series of View From Afar. In this episode, recorded live from the conference floor, Visit Florida Keys and Key West president and CEO Kara Franker sits down with Afar editorial director Billie Cohen to talk about leading a record-breaking destination on a fragile string of islands—and why "better tourism" matters more than "more tourism."

Kara joined Visit Florida Keys in 2024 after leading Visit Estes Park in Colorado, and she came in at a pivotal moment. Key West International Airport saw more arrivals in 2025 than ever before, and 2026 is tracking strong. But the Keys are 120 miles of islands with one road in and one road out, a reef that protects them from hurricanes, and a deeply local culture that doesn't always love being shared. Kara's challenge: how to keep welcoming the world without loving the place to death.

In this conversation, Kara and Billie discuss

Resources

– Visit Florida Keys website

– John Pennekamp Coral Reef State Park

– Fantasy Fest

– Afar guide to the Florida Keys and Key West

Chapters

00:00:00 Welcome to View From Afar

00:01:30 Rebuilding the Team From Scratch

00:04:00 Better Tourism, Not More

00:06:30 Investing in the Community

00:11:00 Come as You Are

00:12:00 Pride, Politics, and the Path Forward

00:17:30 The Joy of the Keys

00:20:00 Becoming a Freshwater Conch

Stay Connected

This IPW 2026 special series was recorded live. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email ⁠[email protected]⁠ if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound.

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How does Surf City USA reintroduce itself to the world — and convert day-trippers into destination visitors — with the World Cup and LA Olympics on the horizon? John Urdi, the new president and CEO of Visit Huntington Beach, has a plan: privatize the funding, expand international reach, and tell a bigger story about the 10 miles of coastline behind the headlines.

In this IPW 2026 episode, recorded live from the conference floor in Fort Lauderdale, Urdi sits down with Afar deputy editor Michelle Baran — who grew up in Huntington Beach — to talk about his move from Mammoth Lakes to the coast, the Live Between Waves campaign, and how a destination that's drawn polarizing national attention is leading with what's there.

Episode highlights

Chapters

00:00:00 Welcome to View From Afar

00:01:30 From Mammoth to the Beach

00:03:00 Building the Hotel Funding Model

00:05:30 Planting Flowers, Not Weeds

00:09:00 Live Between Waves

00:11:30 What's Next on the Waterfront

00:16:00 The World Cup and LA28 Opportunity

Resources

✨ Joy & Connection: Urdi walks to work and says hello to everyone he passes on the 15-minute route. It's a small thing, but it's the kind of thing that runs against the headlines — and it's part of what made A Great Day in the Stoke, the largest gathering of Black surfers, feel right at home on Huntington Beach's sand.

🏗️ What's New: Champagne's Kitchen just opened on Main Street, a new restaurant called Huntington's is being built out on the pier, and two major hotel developments are in the works — Magnolia Coast to the south and a 350-room property near Bolsa Chica that would retire the closest-to-shore offshore oil rig.

Episode Navigation

Previous Episode: Lauren Bennett McGinty, Executive Director of Explore Minnesota

Up Next: Kara Franker, CEO of Visit Florida Keys & Key West

Stay Connected

This IPW 2026 special series was recorded live. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email ⁠[email protected]⁠ if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you tell your state's tourism story when the national headlines aren't telling it for you? Lauren Bennett McGinty, executive director of Explore Minnesota, has spent the past year doing exactly that: leaning into authenticity, neighborliness, and the everyday people who make Minnesota, Minnesota.

In this IPW 2026 episode, recorded live from the conference floor in Fort Lauderdale, Bennett McGinty sits down with Afar editorial director Billie Cohen to talk about leading a state tourism agency through a year of federal enforcement activity, tensions with Canada, and the Boundary Waters mining ruling.

She walks through the Come Visit Your Neighbors campaign — Explore Minnesota's "love letter" to the state — how it came together in a matter of weeks, and why grounding tourism marketing in real people and real stories has become her playbook for navigating crisis.

Episode highlights

Chapters

00:00:00 Welcome to View From Afar

00:01:50 The Tough Year Behind the Headlines

00:05:30 Defining Neighborism

00:07:30 A Love Letter to Minnesota

00:11:30 Why People Are Moving There

00:14:40 Small Towns, Big Nutcrackers

00:17:20 Lessons for Other Destinations

Resources

✨ Joy & Connection: Bennett McGinty's pitch for joyful Minnesota travel runs from the giant trolls in Detroit Lakes to a 20-foot nutcracker being built in Luverne (yes, it will actually crack nuts), plus small-town charm, big-city amenities, and a state full of James Beard winners now that Michelin is heading to the Great Lakes.

🌍 Welcoming the World: At a moment when international travelers are looking for safety, nature, and genuine experience, Bennett McGinty says Minnesota's authenticity-first approach is doing the work.

🤝 Neighborism: Adam Serwer coined "neighborism" in The Atlantic to describe what Minnesotans were doing for each other during a difficult winter. Bennett McGinty's team built a campaign around it — featuring Chef Yia Vang, Olympian Jessie Diggins, and former Minneapolis mayor R.T. Rybak — to remind travelers that "Minnesota nice" isn't passive, it's vehement. They'll push you out of the snowbank even if they think it's ridiculous how you got into it.

Episode Navigation

Previous Episode: Domenic Bravo, Director of the Wyoming Office of Tourism

Up Next: John Urdi, President and CEO of Visit Huntington Beach

Stay Connected

This IPW 2026 special series was recorded live. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email ⁠[email protected]⁠ if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How does a state defined by wide-open spaces and authentic Western culture welcome the world, without losing what makes it Wyoming? Domenic Bravo, executive director of the Wyoming Office of Tourism, has a clear answer: open the front door wider, but invite people to explore the whole house.

In this IPW 2026 episode, recorded live from the conference floor in Fort Lauderdale, Bravo sits down with Afar deputy editor Michelle Baran less than a year into his new role. They talk about dispersing visitors beyond Yellowstone and Grand Teton, why Wyoming's rural communities hold the same magic as its icons, and how the state is leaning into authenticity, Indigenous-led storytelling, and a new "Mavericks Wanted" campaign at a moment when travelers are craving connection and a reset more than ever.

Episode highlights

Chapters

00:00:00 Welcome From the Floor of IPW

Resources

✨ Joy & Connection: Bravo describes Wyoming as a place that "regenerates your soul" — pulling off a scenic byway, getting out of the car, feeling small under a big sky, and coming away more connected to family and place.

🌍 Welcoming the World: International visitors make up 5-15 percent of Wyoming's traffic depending on the season. Canada has been the biggest drop, but new direct flights from New York and Newark now let travelers go from a Manhattan bagel to Wyoming stars in a single day.

🇺🇸 America 250: Wyoming was the 42nd state, but it shaped the country in outsized ways — home to the first national park, the first national monument (Devils Tower, marking its 120th anniversary), the first national forest, and 50 years ahead of the U.S. on women's suffrage as the Equality State. All three major immigrant trails run through it.

Episode Navigation

Stay Connected

This IPW 2026 special series was recorded live. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email ⁠[email protected]⁠ if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What does the U.S. travel industry look like just weeks before IPW lands in Fort Lauderdale for the first time?

In this episode of View From Afar, deputy editor Michelle Baran sits down with Geoff Freeman, president and CEO of the U.S. Travel Association, to set the stage for Afar's Live From IPW series. Picking up where their conversation left off at last year's conference in Chicago, Geoff and Michelle talk about the forces shaping inbound and domestic travel in 2026 and what U.S. Travel is doing to support the industry, even as competition for the global traveler has never been fiercer.

The two discuss the lingering damage from the record-breaking 75-day government shutdown, the perception gap distorting how the world sees the U.S., and the diplomatic work required to win Canadian visitors back.

Geoff also previews what's new at IPW this year, why a visa "fast pass" piloted for the World Cup could become a model for major events well beyond it, and why travel remains the ultimate form of diplomacy.

If you're heading to Fort Lauderdale—or following the conference from afar—this is the intel-packed primer to listen to first.

On this episode you'll learn

Chapters

Resources

Stay Connected

Subscribe to View From Afar to catch all 14 IPW episodes next week

Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content.

⁠Sign up⁠ for our travel industry newsletter, Afar Advisor.

Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week.

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How do you bring ultra‑luxury hospitality to the high seas?

For Anna Nash, President of Explora Journeys, it starts with reimagining ocean travel as a floating boutique hotel experience rooted in European elegance, emotional connection, and slow‑travel sensibilities.

In this episode of View From Afar, Anna joins Afar deputy editor Michelle Baran to discuss how Explora Journeys is redefining cruising for a new generation of travelers — from sustainability innovations and destination stewardship to culinary excellence and family‑forward programming that avoids the typical mega‑ship clichés.

In This Episode You’ll Learn

How Explora Journeys blends luxury hotel DNA with ocean travel to attract the “cruise‑averse” guest.

Why European ownership and MSC Group’s maritime heritage shape the brand’s culture, design, and global mix of guests.

How Explora approaches sustainability — from LNG‑powered ships to shore‑power readiness and MSC Foundation partnerships.

What smaller‑port itineraries, longer stays, and curated excursions mean for combating overtourism.

How the brand balances sophistication with thoughtful, screen‑free family programming.

Key Moments

[06:12] Why Explora thinks of its ships as “floating boutique hotels.”

[12:40] How European elegance and a global guest mix shape the onboard experience.

[18:55] What LNG power and shore‑power capabilities mean for sustainability.

[25:10] How Explora designs itineraries to avoid crowds and support local economies.

[33:22] A monastery visit in Patmos that surprises even cruise skeptics.

[41:05] Why thoughtful kids’ programming doesn’t require waterslides.

[48:30] A preview of Explora III, Asia itineraries, and the brand’s first World Journey.

Resources

Stay Connected

Sign up⁠ for our travel industry newsletter, Afar Advisor.

Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode. 

Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us.

View From Afar is part of ⁠⁠Airwave Media⁠⁠'s podcast network. Please contact ⁠⁠[email protected]⁠⁠ if you would like to advertise on our podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nayara Resorts is confronting one of tourism's most overlooked problems—the housing crisis that forces local workers out of their communities in remote areas—by building homes for its most vulnerable employees.

In this ILTM episode, recorded live in Cannes, Leo Ghitis, CEO of Nayara Resorts, joins Afar editor in chief Julia Cosgrove to discuss how the luxury resort group is addressing both environmental devastation and social inequality in Latin America's rural communities.

Leo shares Nayara's 15-year evolution from "improvising" regenerative travel to implementing a 10-year strategic plan with environmental consultants. The results include planting 40,000 trees to restore a barren mountain in Costa Rica, creating the only carbon-neutral luxury hotel in Chile, and operating a 100 percent off-grid island resort in Panama powered entirely by solar energy.

But it's Nayara's housing project that represents its most ambitious social initiative—subdividing land near its Costa Rica properties to provide subsidized lots and mortgages to female-headed households, with no requirement that recipients continue working at the resort.

As Leo explains, meaningful luxury today isn't about escaping the world but engaging with it in a safe, sensitive way—and younger travelers increasingly choose hotels based on their positive impact rather than their amenities.

What You'll Learn

Key Moments

Resources

Stay Connected

⁠⁠⁠Sign up⁠⁠⁠⁠ for our travel industry newsletter, Afar Advisor.

Sign up for our podcast newsletter,⁠⁠⁠ ⁠⁠Behind the Mic⁠⁠⁠⁠⁠, where we share upcoming news and behind-the-scenes details of each episode. 

Explore our other podcasts,⁠⁠⁠ ⁠Unpacked,⁠⁠⁠⁠ where we dig into the trickiest topics in travel, and⁠⁠⁠ ⁠⁠Travel Tales⁠⁠⁠⁠⁠, which celebrates first-person narratives about the way travel changes us.

View From Afar is part of⁠⁠⁠⁠ ⁠⁠Airwave Media⁠⁠⁠⁠⁠⁠'s podcast network. Please contact ⁠⁠[email protected]⁠⁠ if you would like to advertise on our podcast.

This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Langham Hospitality Group is proving that heritage brands can innovate without losing their soul, transforming historic buildings into contemporary luxury destinations while maintaining the personal service that defines true hospitality.

In this ILTM⁠ (International Luxury Travel Market), recorded live in Cannes, Bob van den Oord, CEO of Langham Hospitality Group, joins Afar editor-in-chief Julia Cosgrove to share how he's guided the 160-year-old brand through thoughtful expansion that honors its British legacy while embracing modern wellness, design, and guest expectations.

Bob discusses Langham's journey from opening Europe's first grand hotel with elevators in 1865 to current projects converting iconic buildings—from Chicago's former IBM building to Bangkok's historic Custom House—into luxury properties that tell compelling local stories. The brand now operates with what Bob calls "a British heart, an Asian soul, and a global mindset," creating spaces where posh pubs coexist with traditional Chinese medicine spas and cooking schools share space with world-class bars.

Bob also explores the challenge of attracting Gen Z talent to hospitality through specialized academies and how the "Langham Way" of unscripted, authentic service remains the brand's non-negotiable standard across all properties.

What You'll Learn

Key Moments

Resources

Stay Connected

Sign up⁠ for our travel industry newsletter, Afar Advisor.

Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode. 

Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us.

View From Afar is part of⁠ ⁠⁠Airwave Media⁠⁠⁠'s podcast network. Please contact ⁠⁠[email protected]⁠⁠ if you would like to advertise on our podcast.

This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland.

Learn more about your ad choices. Visit megaphone.fm/adchoices

For more than four decades, Matthew Upchurch has been a driving force behind how high-end travel is sold, experienced, and understood. As CEO of ⁠Virtuoso⁠ , one of the world's leading luxury travel networks, he's championed human connection in an increasingly digital world and advocated for the enduring value of trusted advisors and transformative, purpose-driven travel.

In this ILTM episode, recorded live in Cannes, Afar cofounder Joe Diaz sits down with Matthew to discuss how the luxury sector is evolving, what personalization really means today, and where he sees the next opportunities for meaningful travel experiences.

The conversation explores how AI is reshaping the advisor role, why debriefing clients is the most underrated skill in the business, and how intergenerational collaboration is breathing new life into travel advising.

What You'll Learn

•       Matthew's philosophy of "automate the predictable so you can humanize the exceptional" and how AI amplifies rather than replaces advisors

•       The critical difference between service (what you do) and hospitality (how you make someone feel doing it)

•       Why the quality of the post-trip debrief is the number one factor that separates transactional agents from trusted advisors

•       The concept of "unique ability teams" and why pairing right-brain

•       How the travel advisor profession has evolved from GDS "human ATMs" to unchained creative professionals

•       The "FOMO to Slowmo" trend and other shifts in how luxury travelers

Key Moments

•       [02:00] Matthew introduces his most quoted line: "Automate the predictable so that you can humanize the exceptional"

•       [03:30] Will Guidara's definition of hospitality: "Service is that thing you

•       [05:00] The framework: what do you do before, during, and after travel—and why the debrief matters most

•       [08:00] Anne Scully's game-changing question: "If you could change one thing about that trip, what would it be?"

•       [09:30] The evolution of travel advisors from the 1950s Pan Am era through GDS to the iPhone-enabled present

•       [12:00] The unique ability concept: what drains you vs. what recharges you, and building teams around this distinction

•       [14:00] Chip Conley's wisdom: "I'll lend you some of my EQ for some of your DQ"—the power of intergenerational collaboration

•       [18:00] The creative tension of sophisticated travelers: returning to beloved places vs. exploring the new

•       [20:00] Why advisors should help clients think strategically about their "most valuable non-renewable asset"—free leisure time

Resources

•       Learn more about Virtuoso and their global network of travel advisors

•       Read Patrick Lencioni's The Advantage and Five Dysfunctions of a Team,

•       Explore Chip Conley's book Wisdom at Work: The Making of a Modern Elder

•       Learn about ILTM Cannes where this conversation was recorded

Stay Connected

⁠⁠Sign up⁠⁠⁠ for our travel industry newsletter, Afar Advisor.

Sign up for our podcast newsletter,⁠⁠ ⁠⁠Behind the Mic⁠⁠⁠⁠, where we share upcoming news and behind-the-scenes details of each episode. 

Explore our other podcasts,⁠⁠ ⁠Unpacked,⁠⁠⁠ where we dig into the trickiest topics in travel, and⁠⁠ ⁠⁠Travel Tales⁠⁠⁠⁠, which celebrates first-person narratives about the way travel changes us.

View From Afar is part of⁠⁠⁠ ⁠⁠Airwave Media⁠⁠⁠⁠⁠'s podcast network. Please contact ⁠⁠[email protected]⁠⁠ if you would like to advertise on our podcast.

This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Matter of Form is proving that luxury travel brands need therapy—not to fix what's broken, but to discover what makes them singular in a sea of "elevated experiences" and "art of luxury" clichés.

In this ILTM episode, recorded live in Cannes, Anant Sharma, founder and CEO of Matter of Form, joins Afar cofounder Joe Diaz to dissect why luxury hospitality has become awash with homogenized language and how brands can reclaim their confidence through clarity of purpose. With 60 people working across continents, the London-based Matter of Form has transformed hospitality giants like Aman Resorts, Belmond, Mandarin Oriental, and Lindblad by finding the unspoken truths within organizations.

The conversation explores luxury travel's eight percent compound annual growth and $1.38 trillion market size, and why bigger isn't always better when everyone's competing with identical promises.

What You'll Learn

Key Moments

Resources

Stay Connected

⁠Sign up⁠⁠ for our travel industry newsletter, Afar Advisor.

Sign up for our podcast newsletter,⁠ ⁠⁠Behind the Mic⁠⁠⁠, where we share upcoming news and behind-the-scenes details of each episode. 

Explore our other podcasts,⁠ ⁠Unpacked,⁠⁠ where we dig into the trickiest topics in travel, and⁠ ⁠⁠Travel Tales⁠⁠⁠, which celebrates first-person narratives about the way travel changes us.

View From Afar is part of⁠⁠ ⁠⁠Airwave Media⁠⁠⁠⁠'s podcast network. Please contact ⁠⁠[email protected]⁠⁠ if you would like to advertise on our podcast.

This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland.

Learn more about your ad choices. Visit megaphone.fm/adchoices