In this episode of the Co-Pro Podcast, Trevor welcomes longtime friend Vince Lavecchia, founder of the Portland-based creative agency, Instrument. The two examine the impact of their early days amidst the first-gen East Coast snowboard scene, where a creative POV and DIY nature first took root in both of them.

Vince shares his journey from helping shape Burton Snowboards to building one of the most influential agencies in the creative industry. They discuss all the lessons learned from having to change within the changes of the marketing industry, and how running Instrument stoked Vince’s entrepreneurial spirit. From snowboard history to branding and building a business to the creative process, this episode is packed with fun and insightful stories.