Think about your first taste of a world expanding beyond your borders. When you’re small, so is your world; foreignness is a stone’s throw away. You have only a handful of experiences. Everything is new.
I grew up in Rye, East Sussex, in the southeast of England. I loved it there. From that town, we’d venture out. Places like Tenterden and Hastings were foreign, then became familiar. Less regularly, we might go to Brighton, big enough to have a football team that played on TV—but that was still in the same county.
We checked off London, too, the grand capital. We had cousins in other counties: Norfolk, Suffolk and Berkshire. Interminable car rides, but worth it to discover uncharted territory.
And there were rumours of other lands and times all around us. Julius Caesar was said to have landed nearby, and a Norman king called William the Conqueror won the Battle of Hastings in 1066. He came from France, so that was close.
Horizons busted left, right and centre. The world was already mindblowing.
I learned French at primary school, a special treat because a teacher had married a mademoiselle or something. We had a workbook called Salut! filled with words to learn, sentences to complete and market scenes to colour in.
Before I was 10, we went on a school trip to France—just an hour away by ferry—and stayed a few days. The ham (jambon), cheese (fromage), bread (pain), butter (beurre) and jam (confiture) were all different (and yummy). Loaves were “baguettes”, and they were long and thin. Best of all, they had things called “croissants” and bowls—not mugs, bowls—of hot chocolate for breakfast.
What was also cool was that if you said the stuff from Salut! to grown-ups in France, they understood you. They smiled at you. And they talked back.
You learned that “voyager” means “to travel”, and “Bon voyage” was “Have a nice trip”. But why even bother saying that? Of course, you were going to.
Because travelling was easy. And fun. You just made it up as you went along—listened, copied, tried stuff, and it all fell into place.
I’ll be honest: I don’t believe the wine world works like this.
But I’ll also say this: It absolutely bloody well should.
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Sure, wine presents challenges, just like travel—you need a passport to travel, a smattering of local lingo, a handle on local customs and the ability to whittle down options from the seemingly infinite to the feasibly doable.
In the travel realm, you take these in your stride. Some, indeed are a titillating part of its novelty.
In wine, they can present barriers.
You might say wine is complicated, but it isn’t. It undoubtedly gets complicated, but that doesn’t have to happen until you’re good and ready. (And, when you are, that’s another part of its magic.)
But look at it this way. Paris is complicated. Yeah, yeah, I know people “do Paris”, often on the same trip as they might “do Rome” and “check out Prague”. But scoffing a pain au chocolat halfway up the Eiffel Tower is just the start of the story. How far do you want to go?
The key is, the start of the story should be fun and kindle the curiosity to dig deeper. To take the next step in your stride should take little more than the inquisitiveness and consciousness (and smidge of audacity) that got you this far.
But here’s the problem (and I’m here to solve it): When you travel, you have baggage. Literally.
When you come to wine… well, it’s wine that has the baggage. And it really shouldn’t, so let’s get rid of it.
Too much (read almost all) content in this realm starts with the premise that wine is somehow special. Of course, wine is somehow special, otherwise, why would Vininspo! exist?
But it isn’t special in the way they make you think it is.
Wine is wholly relatable. The fermented juice of fruit grown by people in nature. It’s straightforward.
If you drink wine and count it as part of your culture, you’re fortunate.
But again, you’re not fortunate in the way they’d have you believe.
You’re lucky because you have the wherewithal to avail yourself of a drink that exists for pleasure. You won’t die without it, but you have a good chance of living better with it.
But here’s the point. It’s not “special” in the sense that it’s the preserve of the initiated, the in-crowd, the elite. And you’re not “fortunate” in the sense that you’ve been granted access by the beneficence of some omniscient deity.
Everyone should feel they belong in the world of wine and feel their voice deserves to be heard. A bottle of wine contains mysteries; we’re the traveller knocking at its door. And the precious innocence the traveller brings—like that Salut!-reading schoolkid with his croissant-flaked grin— should be warmly welcomed.
I’ve been shown outrageous kindness by strangers as I’ve travelled the world. My countless stupid questions have been greeted not by scoffs and scorn but by patience and a will to have me understand. If anything, my ignorance has been accepted as a token in exchange for enlightenment.
We live in times where fleeting, second-hand impressions stand in for first-hand experience. But away from the smartphone screen, we know there’s no substitute for living in the moment.
The world around us is fascinating. Its palette of sights, sounds and tastes is so rich and varied. The layers of history and possibilities of the future. And perhaps we forget that love and friendship go far beyond what we might have now. People, for all their faults, are amazing.
What’s special about wine is that it brings together all this wonder. As with travel, there’s no one set journey, no universal itinerary, no ultimate destination. There are endless meandering, crisscrossing paths. Each is lined with sensations and surprises.
To navigate them, just pay attention. Look. Sniff. Taste. Listen. Talk. Learn. On the way you might change your mind; that’s fine. You’ll get good advice, take-or-leave tips and unwanted input.
But—and here’s the important bit—the person leading the way is you. Every single step can be more rewarding than the last. Every prior experience illuminates the next moment.
By paying attention—to sensations and the worldly detail around wine (Who made it? From what? Where? When? How?)—you’ll write your own inner travelogue.
That journal you pen in your imagination informs and enriches future experiences. And—like the traveller emboldened to speak up and become immersed—it makes the world light up and open a little wider.
Everything is new.
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