Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere? [1.19] Why is it so prolific?  [9.00] Icon status? Or not? Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere? [1.19] Why is it so prolific? [9.00] Icon status? Or not? Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for privacy information.

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere? [1.19] Why is it so prolific?&nbsp; [9.00] Icon status? Or not? Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/" rel="noopener noreferrer">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia" rel="noopener noreferrer">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. 
Each episode, competitive hosts<a href="http://www.emilynaismith.com/"> Emily Naismith</a> (<a href="https://www.broadsheet.com.au/melbourne/food-and-drink/article/food-we-fight-about-coriander">Broadsheet</a>,<a href="https://www.frankie.com.au/article/rant-sound-and-fury-547521"> frankie magazine</a>) and<a href="http://benjaminbirchall.com/"> Ben Birchall</a> (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say,<a href="http://ingredipedia.com.au/episodes/2023/9/10/tim-tams-how-to-eat-cheese-tim-tams-a-new-tim-tam-slam"> Tim Tams</a> or<a href="https://ingredipedia.com.au/episodes/2023/7/9/chilli-mcdonalds-spicy-chilli-oil-sundae-the-best-sriracha-alternative"> chillies</a>) in a bid for your affection. You get to vote for who was the most interesting<a href="https://www.instagram.com/ingredipedia/?hl=en"> on Instagram</a>!
It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). 
Join us on social media for more weird and snacky food pursuits Instagram: <a href="https://www.instagram.com/ingredipedia/?hl=en">@ingredipedia</a> TikTok: <a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>
Credits Music: Jarrad Brown of Eagle and the Worm Artwork design: Jess Ramsey Photography: Phoebe Powell

Arts

Food

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. Each episode, competitive hosts Emily Naismith (Broadsheet, frankie magazine) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say, Tim Tams or chillies) in a bid for your affection. You get to vote for who was the most interesting on Instagram! It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). Join us on social media for more weird and snacky food pursuits Instagram: @ingredipedia TikTok: @ingredipedia Credits Music: Jarrad Brown of Eagle and the Worm Artwork design: Jess Ramsey Photography: Phoebe Powell

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia.&nbsp;
Each episode, competitive hosts<a href="http://www.emilynaismith.com/" rel="noopener noreferrer"> Emily Naismith</a> (<a href="https://www.broadsheet.com.au/melbourne/food-and-drink/article/food-we-fight-about-coriander" rel="noopener noreferrer">Broadsheet</a>,<a href="https://www.frankie.com.au/article/rant-sound-and-fury-547521" rel="noopener noreferrer"> frankie magazine</a>) and<a href="http://benjaminbirchall.com/" rel="noopener noreferrer"> Ben Birchall</a> (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say,<a href="http://ingredipedia.com.au/episodes/2023/9/10/tim-tams-how-to-eat-cheese-tim-tams-a-new-tim-tam-slam" rel="noopener noreferrer"> Tim Tams</a> or<a href="https://ingredipedia.com.au/episodes/2023/7/9/chilli-mcdonalds-spicy-chilli-oil-sundae-the-best-sriracha-alternative" rel="noopener noreferrer"> chillies</a>) in a bid for your affection. You get to vote for who was the most interesting<a href="https://www.instagram.com/ingredipedia/?hl=en" rel="noopener noreferrer"> on Instagram</a>!
It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside).&nbsp;
Join us on social media for more weird and snacky food pursuits Instagram: <a href="https://www.instagram.com/ingredipedia/?hl=en" rel="noopener noreferrer">@ingredipedia</a> TikTok: <a href="https://www.tiktok.com/@ingredipedia" rel="noopener noreferrer">@ingredipedia</a>
Credits Music: Jarrad Brown of Eagle and the Worm Artwork design: Jess Ramsey Photography: Phoebe Powell

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🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

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