VIP Access

Emails are an amazing tool to increase sales and keep your audience engaged. That’s why episode 28 of the VIP Access Podcast is about Email Etiquette! 

In this episode of VIP Access, I’m sharing the importance of sending effective emails to your business community, and actionable steps you can take right now to start creating emails that resonate with your ideal client. Some of the talking points I go over in this episode include:

• The best time to send an email
• How often you should be sending emails
• The type of content can be included in an email
• Best practices and what to avoid

These tips will help you level up your email skills so that you can keep your audience interested and engaged. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Keeping your audience engaged while building a relationship is key. That’s why episode 27 of the VIP Access Podcast is about Captions that Convert and Connect! 

In this episode of VIP Access Podcast, I’m sharing the importance of creating a well-structured caption and actionable steps you can take right now to begin writing your own. Some of the talking points I go over in this episode include:

• How to construct a caption that doesn't look like a sales pitch
• Repurposing past content into a caption
• Why you should lead your audience further to connect with you
• The importance of staying authentic and vulnerable

With these tips, you will be creating effective captions that grab your ideal clients' attention.  So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Is your Content helping you land clients? Take the quiz to find out!

Showing up consistently for your audience is a crucial step in building your credibility. That’s why episode 26 of the VIP Access Podcast is about Creating Consistent Content! 

In this episode of VIP Access Podcast, I’m sharing the importance of posting consistently for your viewers and actionable steps you can take right now to begin planning your content. Some of the talking points I go over in this episode include:

• How significant it is to consider SEO when posting content
• The importance of becoming a reliable figure for your audience
• Why you should be using a content calendar
• Tactics to help keep you consistent when posting content

Your business will grow once you develop a strategy for creating consistent content. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.

CONNECT WITH MELANIE HERSCHORN:

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Being a podcaster can grow your business in a huge way. That’s why episode 25 of the VIP Access Podcast is about Podcasting! 

In this episode of VIP Access Podcast, Tracy Hazzard is sharing the importance of podcasting and actionable steps you can take right now to begin planning a podcast of your own. Some of the talking points Tracy and I go over in this episode include:

• The longevity of podcasting
• Why staying consistent is crucial
• How far in advance you should be planning content
• Repurposing old content

These tips will get you started on the right path to launch your own podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Taking the first steps to begin your business are the most important. That’s why episode 24 of the VIP Access Podcast is about The First Steps to Success! 

In this episode of VIP Access Podcast, Speaker Olenka Cullinan, Founder of iStartFirst is sharing the importance of making that initial leap of faith and actionable steps you can take right now to find the courage to begin. Some of the talking points Olenka and I go over in this episode include:

• How to take the first steps within your business
• Helpful tips for those who may be afraid to start
• The importance of mindset
• Getting past fearful thoughts

With these tips you will be prepared to tackle all of the steps you need to take for your business to flourish. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! 

In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include:

• Public relations vs. marketing
• What a publicist can do for your business
• How everyone can share their own personal story with the proper techniques
• Where to focus your PR efforts for your business

 A strategic approach to public relations can impact your business in a positive way. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Being transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! 

In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode include:

• How an entrepreneur should present a story
• If there are certain stories that should not be shared
• The type of language that inspires others
• Tips for entrepreneurs who are intimidated to share their story

Sharing stories that reveal the face behind the brand will have a positive influence on your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Join the VIP Digital Marketing Tips Facebook group

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Anybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! 

In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include:

• Accelerating your business in any economy
• Publicity vs. Marketing
• How anyone can be newsworthy 
• Where to begin if you have no previous experience with publicity

Your business can be taken to the next level with these incredible tips. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Join the VIP Digital Marketing Tips Facebook group

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

It is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! 

In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include:

• How to start writing a book
• How a book can be a great tool for growing your business
• Why sharing stories and experiences with your audience is so important
• Mistakes to avoid when writing a book

With these amazing tips you are now ready to start writing. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Join the VIP Digital Marketing Tips Facebook group

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Building a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! 

In this episode of VIP Access Podcast,  Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode include:

• Constructing standard operating procedures for your business
• How to stop micromanaging your team
• Why building a blueprint of your business operations is so valuable
• Building a team that will stick with you

Scaling a business can be overwhelming, but with these tips you can build a successful plan of action to do so. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Instagram

Join the VIP Digital Marketing Tips Facebook group

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!