VIP Access

Writing a book is an amazing way to generate leads and create excitement about your business but, there is a RIGHT way to do it. That’s why episode 48 of the VIP Access Podcast is about Becoming a Successful Author with Juliet Clark.

Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, Juliet Clark, founder of Super Brand Publishing, and I discuss how writing a book can garner valuable leads for your business and exponential growth for your brand. 

Some points Juliet and I discuss in this episode include:

• Effective ways to write a book
• The importance of working with a book coach
• What you should include in your writing
• Successfully completing and publishing your book

Your audience is ready for your expertise, so write that book and share it.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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To market your brand effectively, it’s important to create a community of raving fans. That’s why episode 47 of the VIP Access Podcast is about Community-Centered Marketing with Sara Khoudary.

Are you a coach, consultant or speaker who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, Sara Khoudary, founder of Entrepreneurs of Success and Mentor Momentum, shares how she positions leading entrepreneurs to be seen, heard, and dominate in their industry. 

Some points Sara and I discuss in this episode include:

• Community-centered marketing
• The importance of mentorship
• What are “mentor moments”
• How to move away from the ‘poor me’ mindset

Your community is waiting for you, so go and connect with them!

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

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Sales doesn’t have to be tricky or feel uncomfortable at all. That’s why episode 46 of the VIP Access Podcast is about Impact to Income with Jaime Rowe.

Are you a coach, consultant or speaker who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, Jaime Rowe, creator of Impact to Income, shares how she took her business from $0 to $1 Million in 26 months and how she coaches other women entrepreneurs to build successful businesses.

Some points Jamie and I discuss in this episode include:

• The importance of mindset
• The impact of service in sales
• How we turn down our inner critic
• The Impact to Income community

It’s time for you to confidently close more sales.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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Are you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts.

Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I share how you can pitch podcast hosts effectively to increase your impact with the help of their audience.

Some points I go over in this episode include:

• Where to locate podcasts to be on
• Step-by-step instructions on how to reach podcasts that will serve you
• How to create your speaker ‘one sheet’
• Why you should be pitching yourself starting today

Effectively pitching yourself to podcasts with the steps I share in this episode will increase buzz around you, your book and your brand and can result in more guesting opportunities. 

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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Want to boost your brand's credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards.

Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I am joined by Lisa Simone Richards, owner and founder of Lisa Simone Richards. Lisa shares the importance and the impact that publicity can have on your brand.

Some points Lisa and I go over in this episode include:

• How to build your credibility online
• Why media/press releases can be beneficial
• The average time it takes to go from pitch to publicity
• Action steps for getting started with your own publicity

Working with a publicist like Lisa or doing your own PR can take your business to new heights thanks to incredible reach.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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Should you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing.

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I share how adding influencer marketing can boost your sales and increase your brand’s online reach. Influencer marketing may seem complicated at first so I’m so happy to be able to share my experience and knowledge with you.

Some points I go over in this episode include:

• What is the ROI on influencer marketing
• The importance of contracts and clear expectations
• How to find your influencers
• How to avoid being ghosted

Working with influencers is a marketing tool that can result in sales but more importantly, it is part of your content marketing, with images and testimonials that can be used over and over again. Influencers are a boost to your business by helping you create buzz. 

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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Join the Sparkles and Strategy Facebook group

Do you shy away from sales because it feels sleazy or spammy? If you avoid sales, you end up leaving money on the table. That’s why episode 42 of the VIP Access Podcast is about Heart-Centered Sales with Connie Whitman.

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, Connie Whitman of Whitman and Associates is sharing how we can make successful sales while maintaining our integrity and avoiding those icky ‘salesy’ feelings.

Some points we go over in this episode include:

• Why sales are necessary for business success
• The 5 walls of objection and how to overcome them
• How to maintain your integrity
• Keeping your conversations moving forward

Sales are essential for business growth. By keeping your sales strategies heart-focused, you will be able to close more sales and maintain great relationships.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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All the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform! 

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, I am sharing why it is better to be on 1-3 platforms than all of them, how you can learn the nuances of the platform and save yourself from being spread too thin, feeling the need to post on socials day and night.

Some points I go over in this episode include:

• The statistics of the different social media platforms
• How to pick which platforms to be on
• The importance of engagement
• Being consistent with your social media marketing

Social media is one of the greatest ways to reach and connect with your ideal clients but being on 15 platforms is not feasible or maintainable. By focusing on 1-3 platforms you can give your audience the best value.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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Join the Sparkles & Strategy Facebook group

Live video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video! 

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, I am sharing the benefits of live video – how you can connect with your followers in real time, answering questions, and even show your coaching style. Some points I go over in this episode include:

• How your ideal client will find you with live video
• Why you don’t have to be totally polished in your live videos
• The stories that keep your audience coming back
• Planning the strategy of your live video

Live video is one of the best ways to connect with your audience. You’ll show them your authenticity and position yourself as someone they’ll want to work with. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Follow me Instagram

Join the VIP Digital Marketing Tips Facebook group

Podcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting! 

If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

In this episode of VIP Access Podcast, Alesia Galati is sharing the importance of podcasts in your overall marketing strategy and actionable steps you can take right now to launch a killer podcast. Some of the talking points Alesia and I go over in this episode include:

• How podcasting can boost your business and reach your ideal client
• Determining where and how to podcast
• Defining the purpose of your podcast
• Honing in on your podcast topic and content

Podcasts are evergreen and with so many people tuning in to learn, grow, or be entertained they are an incredible tool to grow your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

Follow me Instagram

Join the VIP Digital Marketing Tips Facebook group