VIP Access

VIP Access

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VIP Access episodes

  • Make Your Emails Stand Out

    Email marketing is an amazing way to nurture your audience and make sales. That’s why episode 38 of the VIP Access Podcast is to help you Make Your Emails Stand Out! 

    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

    In this episode of VIP Access Podcast, I’m sharing the importance of crafting emails the right way, one that gets them noticed and actionable steps you can take right now to get your emails to resonate with your ideal client. Some of the talking points I go over in this episode include:

    • The process of creating emails
    • Why your subject line needs to pop
    • The importance of nurturing your audience
    • Making your emails truly interactive

    Your email list is where you are going to nurture your people, share your authenticity, and stand out from your competitors. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    Follow me Instagram

    Join the VIP Digital Marketing Tips Facebook group


    12 min
  • The Importance of Podcast Guesting

    Being a guest on a podcast is an amazing marketing tool to expand your reach. That’s why episode 37 of the VIP Access Podcast is about The Importance of Podcast Guesting! 

    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

    In this episode of VIP Access Podcast, I’m sharing the importance of being a guest on OPP – other people's podcasts and why you should add podcast guesting to your marketing plan. 

    Some of the talking points I go over in this episode include:

    • Why you should utilize other people's platforms
    • The importance of building a know, like and trust factor with the audience
    • Why being vulnerable and sharing your stories is crucial 
    • How to leave a great impression when you are a podcast guest

    You now have all the tools you need to be an outstanding guest on a podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.

    CONNECT WITH MELANIE HERSCHORN:

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    Follow me Instagram

    Join the VIP Digital Marketing Tips Facebook group



    13 min
  • Branding and Social Media with Cheale Villa

    Your business needs to have branding that helps it stand out in the crowd. That’s why episode 36 of the VIP Access Podcast is about Branding and Social Media! 

    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

    In this episode of VIP Access Podcast, Cheale Villa, CEO of Visual Caffeine is sharing the importance of branding for your business and actionable steps you can take right now to begin building an audience on social media platforms. Some of the talking points Cheale and I go over in this episode include:

    • What to do when you feel like you don't have a brand
    • The right approach to social media
    • How social media platform differs 
    • Which social media you should be on

    You now have some amazing tools to begin building your own personal brand that truly shines online.  And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  Don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.

    CONNECT WITH MELANIE HERSCHORN:

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    Follow me Instagram

    Join the VIP Digital Marketing Tips Facebook group

    19 min
  • How my Facebook Group Changed my Business

    Do you have a Facebook group? It's a fantastic lead generator and nurture system too.  That’s why episode 35 of the VIP Access Podcast is about changing your business with a Facebook Group! 

    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

    In this episode of VIP Access Podcast, I’m sharing the importance of having a Facebook group and actionable steps you can take right now to grow your own group. Some of the talking points I go over in this episode include:

    • The importance of having a Facebook group for your business
    • How to grow a Facebook group
    • Why you should be selective about who joins your group
    • Strategies to nurture your ideal clients within your group

    Now that you have the tools to grow your own Facebook group, it's time to do it. And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.

    CONNECT WITH MELANIE HERSCHORN:

    Schedule a Content-To-Cash Strategy Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    Follow me Instagram

    Join the VIP Digital Marketing Tips Facebook group



    15 min
  • Email is not Dead

    Email marketing is one of the best ways to keep your audience engaged with your business. And it's very much alive. That’s why episode 34 of the VIP Access Podcast is about Email Marketing! 

    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

    In this episode of VIP Access Podcast, I’m sharing the importance of having an email list and actionable steps you can take right now to create your marketing strategy. Some of the talking points I go over in this episode include:

    • Why you should be using email 
    • Will social media replace email marketing?
    • The three C's of email marketing
    • Why consistently sending emails is key

    Having an email list is crucial for your business, and with these tips you will be ready to create your own. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    Follow me Instagram

    Join the VIP Digital Marketing Tips Facebook group



    15 min
  • Podcast Guesting with Margy Feldhuhn

    Building your network through podcasts will help your business grow exponentially. That’s why episode 33 of the VIP Access Podcast is about Podcast Guesting! 

    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.

    In this episode of VIP Access Podcast, Margy Feldhuhn, co-owner of Interview Connections, is sharing the importance of being a guest on podcasts and actionable steps you can take right now to begin speaking on podcasts. Some of the talking points Margy and I go over in this episode include:

    • What makes podcast booking agents crucial for your business
    • The most important things about being a guest on a podcast
    • How to feel comfortable investing in an agent
    • Why podcasting is so amazing for the growth of your business

    Expanding your network will allow for your business to reach new potential. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    Follow me Instagram

    Join the VIP Digital Marketing Tips Facebook group



    18 min
  • How to Effectively Repurpose your Content

    Coming up with brand new content ideas isn't always necessary if you take the right steps. That’s why episode 32 of the VIP Access Podcast is about Repurposing your Content! 

    In this episode of VIP Access Podcast, I’m sharing the importance of taking your old content and transforming it into something new and actionable steps you can take right now to begin repurposing your content. Some of the talking points I go over in this episode include:

    • Repurposing for every social media platform
    • Ways that you can turn old content into new content
    • How to use video as a tool when repurposing old content
    • When and where you should be posting content for your audience

    These tips will guide you into creating amazing content without struggling to come up with new ideas. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Instagram

    Join the VIP Digital Marketing Tips Facebook group

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!



    12 min
  • Diversity and Inclusion with Colleen James

    Being inclusive in the workplace is vital for the health of your business as a whole. That’s why episode 31 of the VIP Access Podcast is about Diversity Inclusion! 

    In this episode of the VIP Access Podcast, Colleen James, Principal Consultant and CEO of Divonify, is sharing the importance of creating an inclusive environment in the workplace  and actionable steps you can take right now to bring diversity to your brand. Some of the talking points Colleen and I go over in this episode include:

    • How you may be excluding members of your workforce
    • Ways that you can make your products/services more inclusive
    • The importance of diversity within your business
    • Mistakes to avoid when approaching diversity inclusion

    It's time to educate yourself on diversity inclusion. These tips will allow to look at your business from a new perspective.  And be sure to tune in to all the episodes to receive tons of practical tips on content marketing for your brand.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Instagram

    Join the VIP Digital Marketing Tips Facebook group

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!



    21 min
  • Branding Strategies with Laura Meyer

    Building a brand that makes your business stand out is key. That’s why episode 30 of the VIP Access Podcast is about Branding Strategies! 

    In this episode of the VIP Access Podcast, Laura Meyer of JoyBrand Creative is sharing the importance of having a mission-driven brand and actionable steps you can take right now to begin building your personal mission statement. Some of the talking points Laura and I go over in this episode include:

    • Why you should have a mission-driven brand
    • What you can do if you haven't figured out your mission statement
    • How to find your niche
    • Building a legacy for your business

    With these tips you are now ready to begin constructing a brand personalized to your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Instagram

    Join the VIP Digital Marketing Tips Facebook group

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!

    21 min
  • Stepping Into Your Power with Marie Hale

    You hold power as a woman in the business world. That’s why episode 29 of the VIP Access Podcast is about stepping into your power and eradicating the female recession.

    In this episode of VIP Access Podcast, Marie Hale of AtRevenue is sharing about the fwd@rEvolution movement and actionable steps you can take right now to claim the potential you hold. Some of the talking points Marie and I go over in this episode include:

    • What the female recession is
    • Overcoming hardship as a business owner
    • Taking your power within yourself and your business
    • How to empower yourself

    Reclaiming the power you hold as a female entrepreneur will allow you to reach that next step within your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:

    Instagram

    Join the VIP Digital Marketing Tips Facebook group

    Schedule a Call with Melanie!

    Is your Content helping you land clients? Take the quiz to find out!



    19 min

About VIP Access

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Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and…