VIP Access

Storytelling is as old as time. Stories are memorable and sharing them is how we, as humans, relate to one another. As we see ourselves in a story, we get hooked. That’s why episode 58 of the VIP Access Podcast is about Storytelling in Content Creation! 

You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m sharing the value of storytelling in the content you create for your marketing. Some of the talking points I go over in this episode include:

• Why adding a story is essential to your content
• The elements of a good brand story
• How story will help your audience relate to your brand
• The story as fabulous hook

One of the greatest ways to attract your ideal audience is to tell engaging stories that truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

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Every overnight success is several years in the making. The majority of successful people have had their share of failures too. But by experiencing the ups and downs, entrepreneurs develop skills and expertise which they can use to mentor other budding entrepreneurs, and that’s why Episode 57 of the VIP Access Podcast is about Turning Ideas into Reality! 

You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, Falicia Fracassi, founder and CEO of Fracassi Lashes, a Coach, a Motivational Speaker, and a fashion-forward entrepreneur with an extreme passion for all things beauty, fashion, and entertainment is sharing her mission, goals, and the reasons behind why she helps women entrepreneurs. Some of the talking points Falicia and I go over in this episode include:

• The Beauty Boss Millionaire Journey
• How to get started on the path to reaching your goals
• The importance of lifting others as you rise
• How to feed the machine

With resources and encouragement from experts like Falicia, women entrepreneurs have the opportunity to not only chase their dreams but to persevere. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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Have you ever received an email or a comment on social media that really annoyed you or made you feel like you were punched in the gut? Hopefully, you realized that you don’t have to stoop to their level because you’re way better than that. You don’t need to respond to the trolls. It’s okay not to engage with them at all. That’s why episode 56 of the VIP Access Podcast is about dealing with negativity online! 

You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m sharing how to respond to trolls no matter what they throw at you and how not to take things personally. Some of the talking points I go over in this episode include:

• My stories of dealing with negativity
• How to rise above trolls
• How being vulnerable and repelling can be good
• The importance of being authentically you

As you share your thoughts and ideas online, you should realize that you can’t please everybody. There will be haters, naysayers, and trolls. Dealing with them can be so stressful but you have to make sure not to take things personally. What they do is the reflection of who they are as a person and not the message they want to send you. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

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Calling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Supporting Women Owned-businesses! 

You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

 In this episode of the VIP Access Podcast, Jessica Bargenquast, founder of Lady Changemakers, a directory of product- and service-based businesses with women in charge, is sharing why she launched it and the importance of women supporting women in business. Some of the talking points Jessica and I go over in this episode include:

• Becoming part of a community of lady bosses
• Why a listing gets visibility for your brand 
• How this directory began as a Yelp for women
• The benefits of women supporting each other 

As Jessica says, “when women get together and build each other up amazing things happen.” So let’s continue to support one another and lift as we rise. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Speaking on stages (live or virtually) provides you with instant credibility and positions you as an expert in your field. That’s why episode 54 of the VIP Access Podcast is about Speaking on Stages to Boost Your Visibility.

In this episode of VIP Access Podcast, Jackie Lapin, an Author, and a World Leader in educating, mentoring, and coaching people at SpeakerTunity and Conscious Media Creation,  is sharing how to save time and broaden your opportunities to find speaking gigs. Some of the talking points Jackie and I go over in this episode include:

• How to become a TedX speaker
• The mission of SpeakerTunity
• Why you have to dedicate time to apply for speaking engagements
• The vast number of speaking gigs available

Speaking engagements provide a chance for you to get in front of your ideal audience and grow your reach as a thought leader. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

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How do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is intentionally doing things that maintain or improve your mental or physical health. It is tending to the needs that require your attention in your life and implementing these things every day. That’s why episode 53 of the VIP Access Podcast is about the 360° Approach To Self-Care. 

In this episode of VIP Access Podcast, Barbie Haven, an Author, Certified Life Coach, and CEO of Desired Lives, is sharing how to achieve a more balanced way of living through knowing the benefits of self-care. Some of the talking points Barbie and I go over in this episode include:

• Defining what self-care is and its importance
• Making a list of things that you are responsible for 
• Values: Who you are vs. the stereotype
• Understanding “belief change works”

Self-care isn't a one-size-fits-all plan. It is a customized list according to your needs and the present situation. What works for other people might not work for you, and vice versa. That is why it is very important to take note of the negotiable and non-negotiable things in your life that has a huge impact on your well-being both mentally and physically. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

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You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Strategy after writing a book! 

In this episode of VIP Access Podcast, I’m sharing how to leverage your book for your marketing efforts and ways to grow your brand as a whole. Some of the talking points I go over in this episode include:

• The Content Marketing Strategy after writing the book
• The best Social Media Platform you should use and concentrate on
• Planning Tools you need to use  
• Email Marketing Strategy

There are so many things you can do to create excitement around your book and your brand. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

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Goodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’s why episode 51 of the VIP Access Podcast is about Collaboration, Growth, and Power Partners! 

In this episode of VIP Access Podcast, Meghann Conter, founder of The Dames and The Mistress of Marketing, is sharing what a Power Partners System is all about and how to identify who they are. Some of the talking points Meghann and I go over in this episode include:

• What is Power Partners System 
• The four (4) categories of the Power Partners System
• The marketing techniques you ultimately need
• The importance of knowing your Center of Influence

The foundation of successful marketing is to find your specific audience and when you do, you need to nurture them because these same people will give you more leads and will help your business grow. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

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The next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode 50 of the VIP Access Podcast is about staying the course in your marketing strategy!

Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of VIP Access Podcast, I’m sharing the importance of sticking with it and how this one marketing strategy will keep you cool-headed when something out of your control happens. 

Some of the talking points I go over in this episode include:

• Why you should stick with your marketing plan, and ways you can make sure you don’t forget to stay accountable to your decisions.
• Statistics of popular social media platforms and which platforms may be worth more of your time and attention.
• How to create the perfect, consistent marketing strategy for YOU.
• Engagement isn’t just a buzzword! How to stay consistent with simple engagement tips to keep you engaging and know your community members closely.

Staying consistent doesn’t actually mean more work. It’s more patience and more strategy, but actually can be less energy towards new plans and new content. You can do it! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

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Juggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life balance with Alaina Schwartz.

Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, Alaina Schwartz, founder of Alaina Schwartz, and I discuss how you can grow your business while maintaining a balance between your personal and professional life.

Some points Alaina and I discuss in this episode include:

• The biggest myth about business success
• How to show up in your personal life
• Steps you can take right now to have balance
• Focusing on the things you CAN control

Your business and relationships can thrive when you develop a work/life balance.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your Content helping you land clients? Take the quiz to find out!

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Join the Sparkles and Strategy Facebook group