Virgin StartUp Changemakers

In this live episode of Virgin StartUp Changemakers, Ben Keene brings together Celia Pool of DAME, Nathan Perry of Denzel’s and Tom Tapper of Nice and Serious to explore what it really takes to build a brand people love.

From finding a distinctive voice and defining what your business stands for to testing ideas with real customers, the conversation goes beyond logos and visual identity to explore brand purpose, personality, storytelling and customer experience. The panel also shares the reality behind campaigns that worked, ideas that didn’t, building brands on limited budgets and knowing when to listen to feedback and when to stand your ground.

Whether you’re launching a startup, developing your brand strategy or trying to stand out in a crowded market, this episode offers practical lessons for building a distinctive brand that can grow beyond its founders.

Featuring:

• Celia Pool, co-founder of DAME
• Nathan Perry, co-founder of Denzel’s
• Tom Tapper, CEO and co-founder of Nice and Serious

In this episode:

• What a brand really is beyond logos and visual identity
• Finding your purpose, personality and distinctive voice
• Building a strong brand without a big startup budget
• Knowing which customer feedback to act on
• Testing ideas quickly rather than chasing perfection
• What successful and unsuccessful campaigns can teach you
• Building sustainability and values into your brand
• Creating a brand that can grow beyond its founder

Changemakers is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start and scale the businesses they're passionate about.

Recorded live at Virgin StartUp's Changemakers events, every episode features honest conversations with entrepreneurs, founders and business leaders sharing the lessons, challenges and ideas shaping the future of business.

Looking to start or grow your own business?

Find out more at virginstartup.org

Brought to you in partnership with our friends at Virgin Money - the home of brighter business banking.

Hosted on Acast. See acast.com/privacy for more information.

In this special live episode of Virgin StartUp Changemakers, Ben Keene sits down with Simon Sinek, bestselling author of Start With Why and one of the world's leading thinkers on leadership, purpose and business.

Recorded live during the pandemic, this wide-ranging conversation explores how founders can lead through uncertainty, build resilient businesses, inspire teams and stay optimistic when everything around them is changing.

Simon shares practical advice on customer-first thinking, creativity during crisis, building businesses with purpose and why strong relationships matter more than ever. The conversation also includes audience questions from founders and a surprise appearance from Sir Richard Branson.

Whether you're starting a business, leading a team or navigating uncertainty, this episode offers timeless lessons on leadership, entrepreneurship and building organisations that put people first.

• Why businesses should put customers before themselves
• Leadership lessons for founders navigating uncertainty
• Building resilient businesses during times of crisis
• The difference between optimism and positivity
• How to build trust, culture and stronger teams
• Why purpose drives long-term business success
• Audience questions from Virgin StartUp founders
• A surprise appearance from Sir Richard Branson 

Changemakers is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start and scale the businesses they're passionate about.

Recorded live at Virgin StartUp's Changemakers events, every episode features honest conversations with entrepreneurs, founders and business leaders sharing the lessons, challenges and ideas shaping the future of business.

Looking to start or grow your own business?

Find out more at virginstartup.org

Brought to you in partnership with our friends at Virgin Money - the home of brighter business banking.

Hosted on Acast. See acast.com/privacy for more information.