According to Barry Hoffman, the Chief Strategy Officer of ZeroLight, we are right at the edge of a time when holograms and VR technology could become ubiquitous in our commerce activities. What do we have to do to get over the edge? Find out on this episode. 

Tune in to learn:

• How can you actually use visualization technology to improve brand experiences? (10:00)
• When will we start seeing holograms? (14:00)
• Why do brands need to challenge old ways of thinking? (16:00)
• What elements of video games can translate to ecommerce? (20:00)
• How can you create VR experiences that are comfortable? And why is that the first step to selling more? (28:00)

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