Visionary Mother

Visionary Mother

By Kristin LaffreyBusinessEntrepreneurship
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Visionary Mother episodes

  • 115. Getting comfortable with SELLING
    Selling is crucial for your business; it is what allows you to attract your ideal clients and create an impact. A common misconception that I see is that most women in business just assume that posting on social media and sharing value posts is them selling in their business, but selling is so much more than that. If right now you feel off when it comes to selling or you know you are completely avoiding selling, then this episode is for you. In this episode, we'll deep dive int...
    25 min
  • 114. When having too many ideas becomes your weakness
    Being laser-focused within your business is one of the key ways to make your vision for impact come to life. However, so many women have too many ideas which leads them not fully to execute, change their offers all the time, and get caught in the idea phase. It is when they take a step back and realise that they are stuck in the cycle of always starting again and not progressing. In this episode, we'll deep dive into the following topics: 1. Understanding the different reasons ...
    32 min
  • 113. One shift that will CHANGE the way business feels
    Building a sustainable and profitable business isn't just about getting results, it's also about the experience you have whilst building it.What I see very often with women in business is that when they are not seeing the results that they desire, they make it about them, which makes business feel really hard. But it's important to differentiate yourself and your business and focus on what needs to shift to move you forward and feel empowered.So right now if you are feeling like you are ...
    16 min
  • 112. Not every strategy works: How to find what works for you
    Strategy matters within your business. Not just any strategy BUT strategy that is customised to your business that you can implement and execute in supporting you to get the results that you desire.A common message I see online is that all strategies work so it’s easy to think that even if you aren’t seeing results, what you do must be working. But it’s important to understand what is and isn’t working within your business and know how it is that you can change that.In this episode, I address...
    14 min
  • 111. What drives results within your business?
    Building a successful business requires a clear understanding of what it is that drives results within your business and it also takes understanding what is within your control to influence within that process of creating the results.Many women in business focus so much on the end results instead of connecting to what they have control over now to lead them to their desired results so that they can create replicable results within their business to create the consistency they desire.This epis...
    17 min
  • 110. The missing link in so many marketing strategies: Connection
    When was the last time you intentionally connected with your audience?Connection is one of the most important elements in the marketing strategy that is often overlooked by most of the women in businesses. They start sharing on social media but fail to make space for building that genuine connection within their community which leads to struggles in making sales and not receiving any feedback or engagement.In this episode, I will cover:The importance and benefits of forming a connection with ...
    10 min
  • 109. How to stand out in a crowded industry
    Differentiating yourself and your business within your industry is one of the keys to setting yourself up for success. But how do you differentiate yourself and actually position yourself to stand out in your industry?In this episode, we'll deep dive into the following topics:1. The importance of differentiating yourself:Building your own unique brandingAttracting the right peopleCreating new opportunities2. Why doing what everyone else is doing within your industry is one of the things that ...
    22 min
  • 108. How to price effectively (AND still attract clients)
    Pricing is one of the most critical factors in building a profitable and sustainable business. However, I see so many women make the mistake of undercharging for their services, which can lead to a cycle of lower perceived value, burnout, and stagnant growth. In this episode, we’ll deep dive into pricing and explore the following:The importance of pricing - selling more offers won’t create a profit if your pricing isn’t effectiveA pricing cycle I see women caught inMistakes people make w...
    22 min
  • 107. The one thing your business CAN'T succeed without
    Looking back at my life, there's so much emphasis on knowledge but I realised that so much of what I learnt from school wasn't even applicable to my life. And I see the same thing showing up for so many women in business - seeking so much learning but not looking deeper into how that applies to THEIR business. I am here to tell you that it's not just about knowledge, it's more about implementing and refining what you've learnt into your own business.In this episode, I talk about the most impo...
    19 min
  • 106. Three types of content required for converting clients
    In the online space, there's this huge assumption that "mums don't spend money", and thinking that this is one of the reasons why businesses aren't converting clients. So, if you are a woman in business that serves mums and struggling to convert clients, then this episode is for you. In this episode, I talk about marketing and messaging that builds trust and the 3 types of content required for you to be able to create a steady flow of clients. The key topics I cover include:  ...
    18 min