In this special episode of the Vivid Talk Podcast, host Steve sits down with his new boss, James Hill, CEO of Prisma, following the recent merger between Prisma and Vivid Ink. The two dive into what the merger means for their teams, clients, and the future of marketing through print. From evolving technologies to the enduring power of tangible media, Steve and James explore how the combined company is redefining the print marketing landscape. Don’t miss this insightful conversation about leadership, collaboration, and why print still matters in a digital-first world.

In this episode, we talk with Robert Wise from IT Inspired. IT is a service everyone needs, but is rarely thought of as "sexy". So, how do you market an IT company? Rob shares his insights and experience on marketing a unique business in a way that's applicable to a wide variety of industries. Key topics include:

• Creating "raving fans" out of your clients
• Committing to service as a marketing tool
• Pricing your services so that they are accessible, but provide enough resources to maintain a high level of customer care

If you’re looking for inspiration and actionable advice to elevate your career or business, this episode is a must-watch. Subscribe for more insights and interviews.

In this episode, we talk with Calvin from Envoc, one of Baton Rouge's most forward-thinking software companies, about the importance of continuous learning. Calvin shares his experiences and strategies for staying innovative in a rapidly changing industry, highlighting how a growth mindset can drive both personal and professional success.

Key topics include:

- Lifelong learning in a competitive market

- Adapting to industry changes

- Practical tips for cultivating a growth mindset

If you’re looking for inspiration and actionable advice to elevate your career or business, this episode is a must-watch. Subscribe for more insights and interviews.

In our latest episode our guest is Mark Hebert, founding principal of Kurz and Hebert Commercial Real Estate Inc. With nearly 40 years in business, Kurz and Hebert has thrived through many challenges in the ever-changing world of Real Estate.

Mark shares insights he's gained through his many years in business, and breaks down what helps set Kurz and Hebert apart from a marketing standpoint.

In our latest episode our guest is Jason Feirman, the Executive Director of Creative Design + Photography at LSU Athletics. The conversation dives into the intersection of creativity and marketing within the sports industry.

Jason shares insights from his extensive career in design and communications, highlighting his work at LSU, where he oversees creative direction for digital, social media, print, and advertising for all 21 varsity sports.

In this episode, we dive into the intricate world of political campaign marketing. From crafting compelling messages that resonate with voters to leveraging data analytics for targeted outreach, we explore the strategies that make or break a campaign.

Our guest, a seasoned political consultant, Scott Wilfong shares insights on the importance of branding and how to effectively navigate the challenges of political advertising.

Whether you're a marketer looking to expand into the political arena or simply curious about the mechanics behind successful campaigns, this episode is packed with valuable takeaways.

In this insightful episode of Vivid Talk, we’re thrilled to welcome Amber Perkins, the Director of Marketing for the Williams Eye Center. Amber joins us to delve into the intricacies of brand consistency and its pivotal role in crafting a cohesive corporate identity. We discover how thoughtful brand strategy and well-designed corporate apparel can harmonize to create a memorable and unified image for your business.

Amber shares her expertise on maintaining brand integrity across various touchpoints, the impact of corporate apparel on team morale and customer perception, and practical tips for aligning your visual and cultural brand elements.

In this episode, we dive into the world of radio marketing with the dynamic duo from Bionic Monkey, Luke Betts and Scott Robb. With over twenty-five years of experience in media, design, and production across both sides of the Atlantic, Luke and Scott bring a wealth of knowledge to the table.

Bionic Monkey specializes in creating long-term campaign strategies that encompass developing brand identity, crafting new positioning statements, and identifying customer response patterns to enhance brand perception. They emphasize tracking all campaigns to ensure effectiveness and positive ROI, helping businesses stand out above the clutter and be heard through the noise.

Luke and Scott share their insights on how they tailor campaigns to fit clients' needs, whether working directly with them, alongside existing agencies, or even undercover. Tune in to learn about the intricacies of radio marketing and how Bionic Monkey's unique approach can elevate your brand.

In Episode 4 of Vivid Talk, Brian Rodriguez, Founder and President of Gatorworks, joins us to discuss the importance of keeping agencies honest. Brian shares the story of Gatorworks' growth, emphasizing the importance of transparency with building trust with clients and internal teams.

In Episode 3, we dive into the unique challenges and strategies of marketing in the niche world of private Catholic universities. President and CEO of FRAN U, Tina Holland joins us to explore how private Catholic universities can effectively communicate their values and attract prospective students in a competitive market.

Tina shares her insights on balancing tradition with modern marketing techniques, the importance of community engagement, and how to leverage the unique aspects of Catholic education to stand out.

Whether you're a marketing professional or just curious about the behind-the-scenes of educational marketing, this episode offers valuable perspectives on connecting deeply with your audience.