Voice Memos from Dusty

By Dusty Hegge

If you’re a Christian author, ministry-minded leader, or ambitious business owner who’s worn out by vague or exhausting business (and faith) advice—and honestly tired in every area of life

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FAQs about Voice Memos from Dusty:

How many episodes does Voice Memos from Dusty have?

The podcast currently has 56 episodes available.

Voice Memos from Dusty episodes:

October 16, 2025 46. My Instagram exit strategy (and why success doesn't equal sin)
VOICE MEMOS THURSDAYS!!!!!! In this rambly, coffee-fueled catch-up, I talk about why I’m shifting my content strategy (bye, Instagram as the main character), how to practice real business discernment when everyone’s pulling “lessons from Taylor Swift,” the tiny tools helping me get my focus back, and why foundations > flourishes (always). Consider this your friendly nudge to choose visibility + connection with INTENTIONALITY, to move your body, to open your Bible, and to build the kind of business that actually blesses your life (and the lives of those around you).
LISTEN + SUBSCRIBE ON: SPOTIFY | APPLE PODCASTS | SUBSTACK | MY WEBSITE
WANT A FREE COFFEE????
If you enjoyed this episode (or past episodes), would you share it? One of my goals this year is to welcome more ambitious, Jesus-loving business owners into our community, and I’m gonna need your help to do that!
And, to make it more fun (and caffeinated) and to show my incredible gratitude, the first two people to share it and tag me (@dustyhegge) on either Instagram, Threads, or Substack - get their next coffee on me!! I’ll send you either a Starbucks gift card or a Venmo gift so you can get coffee (or tea or treat of your choosing) at your favorite place!
ALL THE LINKS:
☕️ The Percolator (group mentorship + mastermind): https://dustyhegge.com/percolator
☕️ Grounded: The Strategic Plan Course — Early Access (save $200): https://dustyhegge.com/strategy
☕️ Action Planner (free Notion work planner): https://dustyhegge.com/action-planner
☕️ The Brick device/app (distraction blocker): https://getbrick.app/products/the-brick
☕️ The Christina & Dusty Show — “How God gave us each other’s dreams” (Ep. 5): https://open.substack.com/pub/thechristinaanddustyshow/p/5-how-god-gave-us-each-others-dreams?r=bjm5e&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
☕️ Join the chat on Substack: https://substack.com/chat/5624653
ESPRESSO SHOTS:
☕️ Discernment over trends: Learn from big launches without copying goals, budgets, or team size. Filter everything through your Owner’s Intent and
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

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36min
October 09, 2025 45. "I don't feel like it" isn't the boss of you
I hit record with day-two hair, a cozy sweater, and a soapbox: you cannot steward your calling while skipping systems. In this one, I talk about why discipleship and development belong in the same room, why “I don’t feel like it” isn’t your boss, and three tiny prompts to start building foundations you’ll actually use. Also: a love letter to good branding, a tiny rant at Apple Podcasts, and an invitation to the Percolator (early apps close Oct 10!).
LISTEN + SUBSCRIBE ON: SPOTIFY | APPLE PODCASTS | SUBSTACK | MY WEBSITE
IN THIS EPISODE
☕️ Branding that fits like your favorite jeans (and why “feeling like you” matters)
☕️ Obedience → devotion (and why showing up when you don’t feel like it still counts)
☕️ The difference between systems, foundations, and operations (with real-life examples - scroll to red through this, but the real-life examples are only in the episode)
☕️ Why skipping ops sabotages your impact behind your back (especially with ADHD/kids/limited capacity)
☕️ A 3-prompt mini-starter for your Strategic Plan
☕️ How the Percolator turns clunky momentum into faithful, steady growth
Early application for the Percolator closes Friday, October 10. Lock in $997 (46% off) + get Grounded and a Strategy Session for free. If you’re even 80/20 curious, apply now to reserve pricing and save your spot in line; you can confirm later!
Apply Here | See all the details
ALL THE LINKS
☕️ Apply to The Percolator (4-month mastermind; early applications save $700 through October 10 and include the Grounded course free) → [application link]
☕️ Grounded: The Strategic Plan (early-access price; audio course + Notion workbook) → Enroll Here
☕️ Action Planner (free Notion dashboard I use to run this show and manage my workload) → Get yours here
☕️ Business Brew Kit (my tech stack & tools roundup) → Grab your brew kit
☕️ HoneyBook (my client management tool; affiliate) → Join Honeybook
☕️ Join the Voice Memos Substack
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

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46min
October 07, 2025 44. Simple shifts to grow your ministry minded business with ease: Office Hours with Dusty
I’m kicking off a new, every-so-often segment called Office Hours with Dusty. YAY! Office Hours are live, mini Strategy Sessions you get to be a fly on the wall for! Today I’m coaching Leah, co-president of The Ampersand Initiative, and we dig into practical ways to fill retreat seats, optimize a website for conversions, and build a simple-but-steady email + waitlist system. It’s action-packed (hahaha, like most podcasts) and full of quick wins you can apply right away—whether you’re running a nonprofit or a business that just needs more sales.
p.s. The Percolator cohort 002 is open for application!!! APPLY HERE | SEE THE DETAILS
WHAT WE TALK ABOUT
☕️ Why donations are still sales (heart + logic) and how to treat them that way
☕️ A simple waitlist strategy that keeps momentum between launches
☕️ Why you need a true email marketing platform (not just Substack) and how to segment “Newsletter” vs “Retreat Waitlist”
☕️ What to put back on your retreat sales page when applications are closed (hint: “Join the waitlist”)
☕️ Writing donations like a full sales page: lead with emotion, back it up with logistics
☕️ Mid-launch momentum builders (free workshop, tiny paid event, giveaway)
☕️ Accessibility + conversion tweaks (clear CTA contrast, fewer mixed messages)
☕️ Realistic timelines for higher-ticket events (plan ~6 months out and always open one cohort ahead)
☕️ Using blog posts to fuel SEO + email (day-by-day retreat recaps, impact stories)
☕️ Stewardship, intentionality, and surrender—doing the work and trusting God with the results
ALL THE LINKS
☕️ The Ampersand Initiative – Website | Instagram
☕️ Percolator Mastermind (apply or join the waitlist): https://dustyhegge.com/percolator
☕️ Book a Strategy Session with me: BOOK HERE
☕️ Flodesk (Get 50% off your 1st full year + a 7-day free trial!) HERE
☕️ Building a StoryBrand by Donald Miller
☕️ Connect with Dusty: Instagram | Substack | WEBSITE
The Perc
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

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42min
September 29, 2025 43. Percolator: A new format + why this isn't your typical business mastermind
Honestly? This might be my best episode yet????
I’m spilling all the details about the Percolator—my group mastermind that officially opens on National Coffee Day (yes, I planned that. Obviously). I’ll walk you through why it’s different, how we use the ARISE framework to move you from overwhelmed to energized, and share a few side tangents about rats driving cars and Pilates pushups along the way. If you’re curious about joining, or just need encouragement for your next micro-step, this one’s for you.
Applications for the Percolator are open now!
Just 4 spots left - APPLY HERE | SEE THE DETAILS
Join here: https://dustyhegge.com/percolator
Join the ARISE & ALIGN CHALLENGE
TAKEAWAYS
* Why the Percolator is different from other masterminds (and why I lined it up with National Coffee Day—of course).
* The real definition of sales (and why you’re already doing it every day).
* Tangents about rats driving tiny cars and a Pilates pushup metaphor that does tie back, I promise.
* How the ARISE framework (Awaken, Refine, Implement, Sustain, Embody) runs everything inside the mastermind.
* What the structure looks like month by month + why it’s designed to help you move from overwhelmed → energized.
* The deal: how you can save $700 by applying before October 10.
APPLY to the PERCOLATOR HERE | SEE the PERCOLATOR DETAILS
Chapters
00:00 Introduction to the Percolator and National Coffee Day
01:14 Deep Dive into the Percolator Structure
03:33 Transformational Experiences from the Inaugural Cohort
08:40 The ARISE Framework and Its Importance
12:12 Balancing Ambition and Faithful Stewardship
18:16 The Structure and Goals of the Percolator
23:32 Curriculum Overview and Future Directions
24:00 Framework for Clarity and Action
27:18 Refinement and Implementation Strategies
30:12 Community and Support in Business
32:33 Measuring Success and Growth
37:17 The Power of Kingdom Impact
45:09 Invitation to Join the Percolator

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
49min
September 22, 2025 42. Isolation is the death of motivation
HAPPY FALL!!! This is a FULL episode and I hope you love it!!!
Today, I’m sharing about a childhood story that proves healthy isn’t contagious (spoiler: momentum is!) and a bit about the bumpy process of finding a new routine. I get HEATED about why isolation is the death of motivation, and how embodying leadership in the journey matters as much as the finish line. Plus, I’ll walk you through the five-day Arise & Align Challenge that will help you set clear, sustainable goals for the season ahead.
Join the free Arise & Align Business Clarity Challenge HERE.
ALL THE LINKS:
- Join the Percolator Waitlist
- Book a free connection call (let's work together!)
- Dusty's website (and all the links)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
34min
September 15, 2025 41. September Planning: What I’m Doing to Build Sustainable Systems at Work + Home
This week I’m pulling back the curtain on what I’ve been doing to finally build rhythms that actually fit my real life (and my brand-new working hours!). From resetting my Action Planner, to a little ChatGPT trick for figuring out what’s realistic in your schedule, to the home routines that make the work possible—I’m sharing it all. It’s messy, honest, and hopefully the nudge you need to find your own sustainable groove.
Dusty on Instagram | Dusty’s Website | Dusty on Substack
Listen on SPOTIFY | APPLE PODCASTS | Substack!
ALL THE LINKS:
- JOIN THE ARISE & ALIGN CHALLENGE!!!
📝 Book a Strategy Session
☕️ ACTION PLAN Notion Dash (It’s free!)
💼 GROUNDED (Early Access - Save $100!)
🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)
Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!
Chapters
00:00 Preparing for a New Chapter
02:33 Setting Realistic Goals
05:41 Creating a Structured Schedule
08:22 Understanding Launch vs. Marketing Campaigns
11:16 Balancing Work and Home Life
13:46 Establishing Healthy Routines
16:45 Intentional Meal Planning
19:26 The Importance of Family and Spiritual Foundations
22:27 Embracing Intentionality and Surrender
25:01 The Arise and Align Challenge

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
43min
September 10, 2025 40. ADHD, a flopped launch, and glasses that hate me
If you loved this episode, can you invite a friend to join Voice Memos too!?
Send them to this link to subscribe and gain exclusive access, and join the Voice Memos Crew! 👉🏽 https://dustyhegge.com/voice-memos
ALL THE LINKS:
Dusty on Instagram | Dusty’s Website | Dusty on Substack
BOOK A FREE, LIVE CONSULTING SESSION FOR OFFICE HOURS
The Percolator Mastermind
📝 Book a Strategy Session
☕️ ACTION PLAN Notion Dash (It’s free!)
💼 GROUNDED (Early Access - Save $100!)
🐚 COMPANY RETREAT WAITLIST
Chapters
00:00 Embracing Change: A New Season Begins
04:54 Life Updates: Family Adventures and Challenges
10:42 Navigating ADHD: Insights and Resources
22:40 The Importance of Community and Support
32:52 Company Retreat: Lessons Learned and Future Plans
42:23 Exciting Changes: Kids' Activities and Family Life
Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
44min
August 18, 2025 39. Hustle ≠ Striving (and a Cannon Beach Recap)
A recap of our "vacation" and what God taught me through it. A heated conversation about how hustle does not equal striving and how I think we all need to stop vilifying hard work. Enjoy!
Listen on SPOTIFY | APPLE PODCASTS | SUBSTACK
ALL THE LINKS:
Dusty on Instagram | Dusty’s Website | Dusty on Substack
Take the Rest Quiz
Saturday Reset: August 30th
☕️ ACTION PLAN Notion Dash (It’s free!)
💼 GROUNDED (Early Access - Save $100!)
🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)
Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
40min
August 08, 2025 38. Everything you need to know about email marketing
I'm sharing a robust (chaotic - obviously) email marketing training with you while I lounge on the Oregon Coast with my kiddos this week! I pack a LOT of information into this episode, so if you want to read through the summary with all the links - check out the full show notes for everything you need in one easy-to-read place!
ALL THE LINKS
* Company Retreat: Now accepting applications for the October retreat! (Early bird prices + bonuses are available to the waitlist ONLY. But you can join HERE.)
* Grounded: Strategic Plan Course: Available now at an early access discount
* Action Planner Freebie
* Flodesk – Use Code DUSTYH (or just click the link)
Chapters
00:00 Introduction to Email Marketing
03:03 The Importance of Email Marketing
06:07 Building Relationships Through Email
09:40 Selling as Service
11:53 Integrity in Email Marketing
12:46 Practical Email Formatting Tips
19:28 Engaging Subject Lines and Preview Text
27:09 Segmenting Your Audience
28:04 Segmenting Your Audience for Effective Email Marketing
34:28 Implementing a Waitlist Strategy
46:50 Crafting an Engaging Welcome Sequence

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
57min
August 04, 2025 37. Building in PUBLIC (and why business IS ministry)
This first PUBLIC episode of Voice Memos is officially live - and it's a doozy. If you're an author, coach, or kingdom-minded leader - welcome! I hope you love it here.
I’m sharing why I’ve decided to take this once-exclusive podcast public (eek!), and diving into a conversation I care deeply about: why business isn’t just a means to an end — it’s a vital part of your ministry journey. Because yes, business is ministry.
I’m also walking you through the framework and methodology I’ve used for years to help clients build businesses that glorify God and bless their families — but that, until now, I’ve never actually put into words. I hope you love it!
ALL THE LINKS:
📝 Book a Strategy Session
☕️ ACTION PLAN Notion Dash (It’s free!)
💼 GROUNDED (Early Access - Save $100!)
🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)
Dusty on Instagram | Dusty’s Website | Dusty on Substack
Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!
Chapters
00:00 The Journey of Voice Memos: From Private to Public
03:06 Shifting Focus: Targeting Authors and Creative Entrepreneurs
06:56 Business as Ministry: Aligning Work with Purpose
09:14 The Importance of Creating in Public
13:55 Refining the Offer Ecosystem
18:22 Growing the Community: Expanding Reach and Impact
21:45 Navigating the Decision to Go Public
24:36 The Intersection of Business and Ministry
28:52 Introducing the Arise Framework
32:10 Clarifying Your Calling and Mission
34:10 Refining Your Focus and Simplifying Offers
35:37 Integrating Systems for Business and Life
37:35 Surrendering Outcomes and Letting Go of Pressure
42:36 Expanding with Intention and Sustainable Growth

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com
Send me a text! I'd love to hear what stood out about today's episode.
Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

...more
1h 6min

FAQs about Voice Memos from Dusty:

How many episodes does Voice Memos from Dusty have?

The podcast currently has 56 episodes available.