Today Doug opens the container with outdoor industry media veteran, Drew Simmons.

Doug opens the show lamenting the fact that despite the challenges our natural world faces, environmentalist has become a dirty word these days. He goes on to describe the 30 by 30 initiative, which seeks to conserve 30% of the Earth’s ecosystems by the year 2030, and implore Open Container listeners to help protect our planet however they can.

Doug is then joined by Drew Simmons who is known for his work in the PR and media world of the outdoor industry. Their conversation navigates the relationship between outdoor recreation and conservation, advocating for a unified approach that recognizes the inherent value of the outdoors beyond human enjoyment.

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