In this episode of The First Day podcast, host Bill Stanczykiewicz welcomes Jaclyn Piatak, Ph.D., professor at UNC Charlotte and co-author of Volunteer Management: A Strategic Approach, to bust the myth that volunteers are just free labor. Piatak lays the groundwork for a new way of thinking about volunteers, not as warm bodies to do the grunt work, but as essential, diverse contributors who require thoughtful management, planning, and engagement. And yes, that includes job descriptions, onboarding, and believe it or not, offboarding too. Strategic volunteerism isn’t about saving money. It’s about building capacity.

Piatak dives into the inequities surrounding volunteerism, noting that folks who are unemployed, lack internet access, or are outside your usual social circles may be less likely to volunteer, not because they don't want to, but because they’re not being asked. “The number one reason people volunteer is because they’re invited,” she explains, urging nonprofits to cast a wider, more inclusive net. Volunteer roles must also match skills and motivations, whether that’s retirees looking to give back, professionals flexing their muscles post-recession, or someone who just really wants to make friends while stuffing envelopes.

And let’s not forget what’s in it for them, volunteering doesn’t just benefit nonprofits. Turns out it’s great for your health, your social life, and maybe even your blood pressure. Some mental health professionals are literally prescribing it. Nonprofits that understand these benefits can create richer, more engaging experiences that keep volunteers coming back. Engagement, Piatak says, is more than just a smile and a clipboard, it’s about making people feel seen, valued, and connected to the mission. And please, for the love of all that is strategic, don’t ghost your former volunteers. Keep in touch.

Finally, we get into the juicy stuff: fundraising. Can volunteers also be donors? Absolutely, and they’re often your biggest champions. Piatak encourages nonprofits to stop underestimating this powerful group. They’re not just spreading mulch; they’re spreading the word, influencing peers, and yes, potentially writing checks. Volunteers who feel invested, emotionally and strategically, can become some of your most reliable financial supporters. So remember: a well-managed volunteer is not just a helper. They're a mission multiplier.